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Parth globus infotech
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Manager - Corporate Communications and Agency Mgmt

Manager - Corporate Communications and Agency Mgmt

Parth globus infotech

5 - 9 years

0 Lacs

hyderabad telangana

Posted:17 hours ago| Platform: Shine logo

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Skills Required

media relations corporate communication crisis management public relations communication skills digital marketing google analytics google tag manager competitor analysis market research budget tracking forecasting seo social media email marketing customer journeys dashboards reporting drafting skills tracking tools ab testing conversion rate optimization ad spend performance website traffic user behavior analysis conversion funnels kpis roi metrics

Work Mode

On-site

Job Type

Full Time

Job Description

As a candidate for this role, you will be responsible for handling media relations, corporate communication, and crisis management. You are expected to maintain good public relations with all media outlets and possess strong communication and drafting skills. Your key responsibilities will include: - Monitoring, analyzing, and reporting on performance metrics across various digital marketing channels such as website, email, social media, SEO/SEM, and paid advertising. - Working closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. - Managing Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection. - Developing dashboards and automated reports for internal stakeholders. - Conducting competitor analysis and market research to identify growth opportunities. - Supporting A/B testing initiatives and conversion rate optimization strategies. - Collaborating with content, design, and development teams to enhance the user journey and campaign effectiveness. - Assisting in budget tracking, forecasting, and reporting on ad spend performance. - Tracking, measuring, and reporting the performance of digital marketing campaigns, including paid advertising, SEO, social media, email marketing, and website traffic. - Analyzing user behavior, customer journeys, and conversion funnels to identify trends and opportunities. - Developing, managing, and maintaining dashboards and regular reports to provide clear insights to the marketing and leadership teams. - Collaborating with digital, creative, and content teams to provide data-backed recommendations for campaign optimization. - Monitoring key performance indicators (KPIs) and ROI metrics for all digital initiatives. - Conducting competitor analysis and market research to benchmark performance and identify opportunities. - Utilizing tools like Google Analytics, Google Ads, Facebook Ads Manager, and other platforms for data collection and performance tracking. Please note that this is a full-time position.,

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Manager - Corporate Communications and Agency Mgmt