Manager

- Analyze the market situation by forecasting & future planning.
- Identify gaps through product benchmarking with competition.- Analyze the product lifecycle of value-added products by studying trends across national & international markets .- Prepare cost benefit analysis for new products.- Emphasize on development of value-added products and make strategies to improve the sale of value-added products.- Conduct meetings with different customer segments to know Voice of Customers. Conduct Primary & Secondary studies in order to estimate market demand for potential product/service/idea.- Analyse the current product basket on a regular basis and , share critical insights and work with CFT's to improve the product basket continuously for the business units.- Drive conversions of insights into workable product ideas and suggest future road map of the product basket. - Conduct competition benchmarking - product benchmarking, geographical mapping, Product-Price Mix etc. and suggest course correction wherever required.- Study changes in government regulations & standards and generateion new product/service ideas from the same- Conduct various techno-commercial and market feasibility studies with CFTto ascertain selection of idea, define specification & prepare business plan (Sales Strategies, Customer Segments, Channel selection, Product Positioning, Price, USP, Competitor's product comparison)'-Attend Customer complaints related to products along with quality and service teams to understand product issues and derive actionables for product improvement.- In conjunction with Sales & Marketing ensure availability of marketing collaterals & Sales Tools - Product Catalogue, Technical Data Sheet, Samples, Video etc. before the product launch.- Prepare key project win and loss analysis and derive learnings & share the same with sales team for learning & development.- Develop and implement a company-wide go-to-market plan by working with all departments to execute the new product introduction plan.- Lead the cross-functional team consisting of NPD, Sales, Marketing, Production, CSD, Installation, MIS, Finance to ensure product readiness before launch within the specified timeline.- Set KPI's for the new products and monitor the same for 6 months along with business/s and update the management on the performance w.r.t KPI. Identify and implement changes in Product/ Go to market for success. - Take actions to phase out the products in matured stage.- Identify training needs of sales & marketing staff through regular interactions and assist Head Product Management in identifying and finalizing training programs.