LinkedIn Marketing Specialist

Job Title: LinkedIn Marketing Specialist

Location: Jaipur, Rajasthan

Employment Type: Full-time

Department: Marketing

Salary Range: ₹30,000 – ₹40,000 per month

About the Role

We are looking for a LinkedIn Marketing Specialist to build, manage, and grow our brand presence and business opportunities on LinkedIn. The ideal candidate should be highly skilled in LinkedIn marketing, content strategy, lead generation, and personal branding, with a proven record of delivering measurable engagement and conversion results.

Key Responsibilities

• Develop and execute a LinkedIn growth and engagement strategy for both company and leadership profiles.
• Create and manage content calendars, ensuring regular, high-quality, and relevant posts.
• Build and nurture targeted networks of prospects, clients, and industry professionals.
• Run LinkedIn Ads campaigns (sponsored content, lead gen forms, InMail) to generate qualified leads.
• Optimize company and personal LinkedIn profiles for better visibility and engagement.
• Research hashtags, trends, and audience behavior to improve reach and performance.
• Engage with followers, respond to comments/messages, and foster community interaction.
• Track and analyze engagement metrics, impressions, and lead performance, preparing weekly/monthly reports.
• Collaborate with content and design teams to align messaging with business goals.

Key Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–3 years of experience in LinkedIn marketing, B2B lead generation, or social media strategy.
• Proven success in managing LinkedIn Pages and personal branding for leadership teams.
• Strong understanding of LinkedIn algorithms, analytics, and ad management tools.
• Excellent copywriting and storytelling skills.
• Ability to identify and engage with decision-makers across industries.

Preferred Skills

• Experience in LinkedIn automation tools.
• Background in B2B marketing or lead generation campaigns.
• Knowledge of content marketing and personal branding techniques.
• Strong communication and creative strategy skills.

Performance Metrics (KPIs)

• Growth in followers and engagement rate.
• Number of qualified leads generated through LinkedIn.
• CTR and conversion rate from LinkedIn Ads.
• Profile and company page visibility (impressions, reach, SSI score).

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Govindpura, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience:

• LinkedIn Marketing: 2 years (Required)

Work Location: In person