LinkedIn Marketing Specialist

LinkedIn Marketing Specialist

Key Responsibilities:

• Develop and implement

  LinkedIn marketing strategies

  to build brand awareness and generate leads for IT services.
• Manage and optimize the

  companys LinkedIn page

  and senior leaders’ professional profiles for maximum reach and credibility.
• Plan, create, and publish

  engaging content

  (posts, articles, case studies, polls, videos, infographics, etc.) for target audiences.
• Run and optimize

  LinkedIn Ads campaigns

  (Lead Generation, Website Visits, InMail, etc.) to achieve business goals.
• Generate

  organic B2B leads

  by leveraging

  LinkedIn Sales Navigator, advanced search filters, InMail outreach, and group networking

  .
• Build and nurture relationships with prospects through

  direct engagement, personalized messaging, and content sharing

  .
• Conduct

  competitor research and audience analysis

  to identify new growth opportunities.
• Collaborate with the sales team to align campaigns with

  lead generation and conversion targets

  .
• Track performance using

  LinkedIn Analytics and other tools

  , create detailed reports, and optimize campaigns for higher ROI.
• Stay updated on

  LinkedIn algorithm changes, IT industry insights, and B2B marketing trends

  .

Requirements:

• Proven experience (1+ years) in

  LinkedIn marketing and B2B lead generation

  in the IT/Tech sector.
• Hands-on expertise with

  LinkedIn Sales Navigator

  and organic prospecting strategies.
• Strong knowledge of

  LinkedIn Ads Manager

  and campaign optimization.
• Excellent

  content creation, copywriting, and storytelling

  skills for professional audiences.
• Understanding of

  B2B buyer journeys

  and IT industry trends.
• Proficiency in

  analytics tools

  (LinkedIn Analytics, Google Analytics, HubSpot, etc.).
• Strong communication, networking, and relationship-building skills.
• Ability to manage multiple campaigns and deliver measurable results in a

  fast-paced IT environment

  .

Preferred Skills (Nice-to-Have):

• Experience with

  Account-Based Marketing (ABM)

  .
• Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.).
• Basic knowledge of

  SEO and SEM

  for integrated digital marketing.
• Prior experience in a

  global IT services company

  .