LinkedIn Marketing Specialist

Job Title: LinkedIn Marketing Specialist

1. Role Overview

The LinkedIn Marketing Specialist is responsible for driving brand visibility, lead generation, and audience engagement through LinkedIn. This includes managing personalized messaging, content creation, post scheduling, Sales Navigator operations, outreach campaigns, LinkedIn ads, and complete LinkedIn ecosystem management for the company and its clients.

2. Key Responsibilities

A. LinkedIn Outreach and Personalized Messaging

• Craft and send personalized LinkedIn messages for lead generation and relationship building.
• Manage daily connection requests, follow-ups, and engagement workflows.
• Develop outreach sequences using Sales Navigator insights.
• Maintain high response and conversion rates through strategic communication.

B. Content Creation and Management

• Write high-quality content for LinkedIn posts, articles, and micro-blogs.
• Create compelling copy for LinkedIn ads and sponsored content.
• Design basic creatives using tools like Canva (or coordinate with design teams).
• Build and maintain a consistent posting calendar.
• Research industry trends to create value-driven, educational content.

C. LinkedIn Page and Profile Management

• Optimize company and personal LinkedIn profiles for visibility and impact.
• Ensure branding, banners, descriptions, and keywords are updated and aligned.
• Manage comments, interactions, and community engagement.

D. LinkedIn Ads and Paid Campaigns

• Set up, monitor, and optimize LinkedIn ad campaigns.
• Create audience segments using Sales Navigator and platform filters.
• Run Sponsored InMail, Lead Gen Forms, and Sponsored Content campaigns.
• Analyze ad performance and improve CPL, CTR, and conversions.

E. Sales Navigator Management

• Conduct lead research and build targeted lists.
• Identify ICP profiles and decision-maker personas.
• Track lead engagement and share weekly insights with the team.
• Utilize advanced filters to maximize lead quality.

F. Performance Tracking and Reporting

• Monitor KPIs such as impressions, reach, engagement, leads, and ad metrics.
• Prepare weekly/monthly performance reports.
• Recommend content strategies, outreach improvements, and ad optimizations based on analytics.

3. Required Skills and Competencies

• Strong command of LinkedIn platform features (Posts, Pages, Ads, Sales Navigator).
• Proven experience in LinkedIn outreach & lead generation.
• Content writing skills, storytelling, copywriting, ad copy development.
• Knowledge of LinkedIn Ads Manager & campaign optimization.
• Basic Canva/design skills for content creation.
• Ability to use analytics tools (LinkedIn Insights, Excel/Sheets, CRM tools).

4. Experience Requirements

• 25 years of dedicated experience in LinkedIn marketing or social media marketing.
• Past experience with LinkedIn Ads is preferred.
• Proven track record of generating leads and managing outreach campaigns.
• Experience working with B2B brands or SMBs is an advantage.

How to Apply: