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Mahindra & Mahindra Ltd
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Lead - Social and Digital Strategy

Lead - Social and Digital Strategy

Mahindra & Mahindra Ltd

8 years

0 Lacs

mumbai

Posted:2 days ago| Platform: GlassDoor logo

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Skills Required

strategy metrics data communication support strategies drive engagement content planning consistency visual scripting storyboarding editing efficiency ui ux research usability testing design cdp personalization seo analytics orm service technology marketing sitecore flow reporting

Work Mode

On-site

Job Type

Part Time

Job Description

Responsibilities & Key Deliverables

Team Lead – Social and Digital Strategy

Responsibilities:
Impact Campaigns and Launches:

Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand
Track Brand Track metrics and plan data-led actions for the Mahindra master brand
Brief and guide agency partners on communication strategy and campaign execution
Works with brand managers to support them on launch communication

Overall Social Strategy:

Develop social media strategies to drive visibility and engagement during key launches
Oversee content planning, creation, and distribution across platforms throughout the year
Analyse metrics to optimise performance and continuously improve campaigns
Run content-led campaigns that align with seasonal themes or consumer moments

Content Production Oversight:

Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms
Build monthly and quarterly content calendars aligned with overall campaign priorities
Ensure consistency in brand voice, tone, and visual storytelling
Manage timelines, prioritise requests, and coordinate across teams for seamless delivery
Oversee scripting, storyboarding, editing, and final approvals for all produced content
Track output quality, cost-efficiency, and turnaround to drive improvements
Collaborate with external vendors for select production needs when required

Digital Transformation | Website – UI + UX:

Lead website UI/UX enhancements to drive engagement and improve conversion
Conduct user research and usability testing to inform design improvements
Work closely with developers/designers to implement site optimisations
Identify and apply CDP use cases to improve web performance
Identify and apply personalization use cases to enhance customer experience
Work with brand managers on launch requirements during product launches

Overall SEO Strategy:

Develop SEO strategies to improve organic traffic and search rankings
Leverage analytics tools to assess impact of SEO actions and improve web visibility
Conduct keyword research, on-page optimisation, and link-building
Monitor performance metrics and adjust strategy to achieve business objectives

ORM – Roadmap:

Design and execute a roadmap for proactive online reputation management
Identify risks and create mitigation plans to protect brand image
Work with customer service and PR to manage feedback and online reviews

Service Brand Strategy:

Build and implement service brand strategies in line with company goals
Identify areas for differentiation and market positioning
Ensure brand consistency across all service-related digital and physical touchpoints

Preferred Industries

Automobile

Education Qualification

Bachelor of Information Technology; MBA in Marketing; MBA

General Experience

8+ years of experience in Digital Marketing - agency or client side experience

Critical Experience

6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

Job Segment: Automotive

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Lead - Social and Digital Strategy