Lead - Social and Digital Strategy

Team Lead Social and Digital Strategy

Responsibilities:
Impact Campaigns and Launches:
Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand Track Brand Track metrics and plan data-led actions for the Mahindra master brand Brief and guide agency partners on communication strategy and campaign execution Works with brand managers to support them on launch communication Overall Social Strategy: Develop social media strategies to drive visibility and engagement during key launches Oversee content planning, creation, and distribution across platforms throughout the year Analyse metrics to optimise performance and continuously improve campaigns Run content-led campaigns that align with seasonal themes or consumer moments Content Production Oversight: Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms Build monthly and quarterly content calendars aligned with overall campaign priorities Ensure consistency in brand voice, tone, and visual storytelling Manage timelines, prioritise requests, and coordinate across teams for seamless delivery Oversee scripting, storyboarding, editing, and final approvals for all produced content Track output quality, cost-efficiency, and turnaround to drive improvements Collaborate with external vendors for select production needs when required Digital Transformation | Website UI + UX: Lead website UI/UX enhancements to drive engagement and improve conversion Conduct user research and usability testing to inform design improvements Work closely with developers/designers to implement site optimisations Identify and apply CDP use cases to improve web performance Identify and apply personalization use cases to enhance customer experience Work with brand managers on launch requirements during product launches Overall SEO Strategy: Develop SEO strategies to improve organic traffic and search rankings Leverage analytics tools to assess impact of SEO actions and improve web visibility Conduct keyword research, on-page optimisation, and link-building Monitor performance metrics and adjust strategy to achieve business objectives ORM Roadmap: Design and execute a roadmap for proactive online reputation management Identify risks and create mitigation plans to protect brand image Work with customer service and PR to manage feedback and online reviews Service Brand Strategy: Build and implement service brand strategies in line with company goals Identify areas for differentiation and market positioning Ensure brand consistency across all service-related digital and physical touchpoints

8+ years of experience in Digital Marketing - agency or client side experience