Lead Product Manager – MarTech

Role Overview

MarTech Product Manager

🎯 Key Responsibilities

• Own the product roadmap and daily operations of

  CRM

  tools and other marketing tech tools
• Design and optimize

  automated journeys

  across push, email, in-app, SMS, and WhatsApp channels
• Collaborate with CRM & growth teams to drive segmentation, engagement, and lifecycle marketing
• Enable hyper-personalization by integrating user attributes and behavioral data
• Monitor key funnel metrics (CTR, Open Rates, Conversions, LTV) and suggest improvements
• Partner with data & analytics teams to build dashboards and attribution frameworks
• Ensure CRM campaigns are compliant with data privacy standards (GDPR, CCPA)

🧩 Must-Have Skills

• 4-5 years of product experience, ideally in e-commerce or consumer tech

• Hands-on experience with MoEngage

  (journey builder, segmentation, events, personalization) (Good to have)
• Knowledge of campaign performance metrics (CTR, CVR, drop-offs, etc.)
• Familiarity with user funnels, cohort analysis, A/B testing, and engagement strategy
• Understanding of product analytics tools like

  GA4, Adobe and others.

• Experience working with engineering teams to define event taxonomies and data flow
• Strong communication and stakeholder management abilities

✅ Nice to Have

• Experience with other tools like AppsFlyer, Firebase.
• Ability to write basic SQL queries
• Background in affiliate, loyalty, or performance marketing
• Exposure to personalization use cases via recommendation engines or ML models

🚀 Why Join Us?

• High-impact role with visibility across product, growth, and leadership teams
• Be part of an agile team shaping the future of e-commerce CRM and personalization
• Freedom to experiment, iterate, and drive innovation with real customer data
• Opportunity to work with the latest marketing automation and analytics stacks