Job
Description
Role & responsibilities Key Objective: To lead the development, execution, and management of sales strategies within the institutional (businesses, government, education, etc.) and HoReCa (hotel, restaurant, catering) segments, ensuring strong market penetration, revenue growth, and customer relationship management for daily essentials and staples products (such as food items, toiletries, cleaning supplies, etc.). Primary Responsibilities: Sales Strategy Development & Execution: Develop and implement comprehensive sales strategies for the institutional and HoReCa segments. Align sales goals with broader business objectives and growth targets for daily essentials and staples. Identify key market trends, customer needs, and competitive landscapes to inform sales approach. Key Account Management: Establish, manage, and nurture long-term relationships with key institutional and HoReCa clients. Develop and execute client-specific sales plans to increase product adoption and penetration. Ensure high customer satisfaction through regular communication and prompt resolution of issues. Team Leadership & Development: Lead and manage a team of sales executives, providing guidance, training, and support. Set sales targets, monitor performance, and ensure achievement of sales goals. Conduct regular team performance reviews and development sessions. Market Analysis & Reporting: Monitor and analyze market trends, competitor activities, and customer feedback to refine sales strategies. Regularly report on sales performance, growth opportunities, and challenges to senior leadership. Identify potential growth areas within the HoReCa and institutional sectors and drive initiatives to capture new business. Pricing & Contract Negotiation: Oversee pricing strategies and contractual negotiations to ensure competitive yet profitable deals. Collaborate with finance and legal teams to draft and finalize agreements that protect the companys interests. Product Portfolio Management: Work closely with product development and marketing teams to ensure that product offerings meet the needs of HoReCa and institutional clients. Provide feedback on product performance and suggest product enhancements or new offerings. Sales Campaigns & Promotions: Plan and execute promotional activities, campaigns, and product launches targeting the HoReCa and institutional segments. Ensure effective use of marketing resources and collaborations to boost brand visibility and sales. Budgeting & P&L Management: Oversee the sales budget for the institutional and HoReCa sectors, ensuring optimal allocation of resources. Track sales performance against the P&L and take corrective actions as necessary to meet financial targets. Cross-functional Collaboration: Coordinate with other departments (marketing, operations, supply chain, etc.) to ensure smooth execution of sales strategies and delivery of customer expectations. Work with logistics and supply chain teams to ensure timely and efficient product delivery. Preferred candidate profile Experience: 7+ years of sales experience in institutional and HoReCa sales, ideally within the consumer goods, food & beverages, or daily essentials industry. Leadership: Proven track record of leading a sales team and achieving revenue targets. Communication: Excellent interpersonal and negotiation skills, with the ability to engage clients and internal stakeholders at all levels. Market Knowledge: Strong understanding of the HoReCa and institutional sectors, including purchasing behavior, industry regulations, and trends. Analytical Skills: Ability to analyze data and market trends to make informed decisions. Problem-Solving: Strong problem-solving skills with a solution-oriented mindset to overcome client challenges. Education: Bachelors degree in business, marketing, or a related field (MBA is a plus).
