Lead Generation Specialist

Job Title: Lead Generation Specialist
Employment Type: Full-Time
Experience Required: 1+ Years in the IT sector
Location: Bengaluru [On-site]
Joining: Immediate joiners preferred

Job Overview:

We are looking for an ambitious and results-driven Lead Generation Specialist with a strong focus on lead generation to join our marketing team. You will own and execute growth initiatives that generate high-quality leads and fuel our sales pipeline. This role requires creativity, experimentation, and a keen understanding of digital channels, automation, and performance tracking.

Key Responsibilities:

• Drive B2B lead generation campaigns primarily through LinkedIn, email marketing, and other digital channels.
• Develop, test, and optimize growth loops, referral programs, and viral campaigns to boost acquisition and retention.
• Build and manage automated marketing funnels for lead nurturing, conversion, and re-engagement.
• Craft compelling messaging and copy for outreach, landing pages, and email campaigns.
• Use platforms like Mailchimp, HubSpot, or similar tools to design and execute email marketing workflows.
• Track and analyze campaign performance, providing insights and recommendations for improvement.
• Collaborate with the sales team to align on lead quality, lead scoring, and handover processes.
• Stay updated with the latest growth marketing trends, tools, and best practices.

Required Skills & Qualifications:

• Minimum 1 year of experience working in the IT sector in a growth/lead generation role.
• Proven hands-on experience with LinkedIn-based lead generation.
• Strong written and verbal communication skills.
• Demonstrated success with growth experiments, referral systems, or viral marketing tactics.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, etc.).
• Ability to design and execute automated marketing funnels.
• Strong analytical skills and a data-driven mindset.

Good to Have:

• Familiarity with CRM tools and lead scoring systems.
• Basic knowledge of SEO, paid ads, or content marketing.
• Prior experience working in a startup or fast-paced environment.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• Are you serving the Notice Period? What is your Last working Day?

Education:

• Bachelor's (Required)

Experience:

• Lead Generation in IT: 1 year (Required)

Location:

• BTM Layout, Bengaluru, Karnataka (Required)

Work Location: In person