Lead Generation Specialist - Real Estate

Job Title:

Location:

CTC:

Experience:

Industry:

About the Role

Lead Generation Specialist

Key Responsibilities

Online Lead Generation

• Develop and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, PPC).
• Optimize digital lead funnels, landing pages, and conversion paths.
• Run targeted campaigns on real estate portals (MagicBricks, 99acres, Housing.com, NoBroker, etc.).
• Manage social media outreach, email marketing, WhatsApp marketing, and remarketing campaigns.
• Track lead quality, funnel performance, and cost-per-lead metrics using CRM tools.
• Leverage SEO/SEM strategies for organic lead generation.

Offline Lead Generation

• Execute on-ground activities such as events, property exhibitions, roadshows, site visits, and corporate activations.
• Build relationships with real estate brokers, channel partners, IPCs, and local networks.
• Identify and onboard new channel partners or referral agents.
• Conduct local market research to identify new lead pockets and customer segments.

Skills & Qualifications

• Proven experience (minimum 4–5 years) in

  lead generation within the real estate sector

  .
• Strong understanding of Gurgaon real estate market preferred.
• Expertise in digital marketing tools, CRM systems (Salesforce, HubSpot, NoBrokerHood, etc.), and analytics.
• Excellent communication, negotiation, and relationship-building skills.
• Data-driven approach with strong analytical and reporting capabilities.
• Ability to manage budgets, CPL targets, and performance metrics.

Key Competencies

• High ownership and result orientation
• Strong networking capabilities
• Strategic planning & campaign management
• Ability to work with cross-functional teams (Marketing, Sales, Channel Partners)
• Problem-solving and market adaptability

Education

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA/PGDM preferred but not mandatory.

Why Join Us?

• Competitive compensation (up to ₹20 LPA)
• Opportunity to work with a fast-growing real estate organization
• High-growth role with strong autonomy and leadership scope
• Exposure to both cutting-edge digital lead generation and strategic offline channels