Lead Generation Specialist

About Workwise

Workwise is an AI-powered procurement platform built for industrial projects. Our mission is to make procurement faster, more profitable, and less chaotic for India’s next wave of EPC firms, contractors, and heavy-industry project owners. We’re building the default platform where industrial procurement happens — and you’ll be part of the next stage of that journey.

About the Role

Pre-Sales Specialist

Key Responsibilities

🔍 Lead Discovery & Qualification

• Build targeted lists via BidAssist, LinkedIn, event lists, and other sources
• Research ideal accounts and decision-makers
• Run outbound campaigns via LinkedIn, email, WhatsApp, and calls
• Qualify prospects using BANT (or similar) frameworks

🤝 Stakeholder Engagement

• Initiate conversations and build interest in Workwise
• Effectively position the product in short outbound interactions
• Handover qualified leads to sales team with full context

📄 Sales Enablement

• Create email templates, outreach flows, case studies, and FAQs
• Support founder and marketing team with pre-sales collateral
• Capture learnings and continuously improve messaging & targeting

📥 Handle Early Inbound Leads

• Respond to inbound leads (website, LinkedIn, referrals, etc.)
• Assess intent quickly and initiate the qualification process

You’re a Great Fit If You…

• Have 1–3 years of experience in B2B research, pre-sales, or sales
• Enjoy finding and talking to new people every day
• Write clear and convincing messages
• Thrive in execution-heavy roles with daily targets
• Are curious about industrial / infrastructure ecosystems
• Are comfortable using AI tools for better outreach

Bonus Points

• Experience in industrial procurement / SaaS
• English + Hindi proficiency

Why Join Us

• 1:1 Knowledge transfer from the founder
• High ownership and visibility
• Fast learning curve across B2B GTM, sales, and AI products
• Clear growth path into full-stack Growth or Sales roles
• Open and energetic culture where your suggestions matter