Lead Generation Specialist

We are seeking a proactive and results-driven Lead Generation professional to identify, qualify, and nurture potential business opportunities. You will play a key role in fueling the sales pipeline by researching target markets, creating outreach strategies, and initiating contact with potential clients.

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Key Responsibilities:

• Research and identify potential leads through various channels (LinkedIn, databases, cold outreach, etc.).
• Develop and execute outbound lead generation strategies via email, phone, linkedin
• Qualify prospects based on predefined criteria before passing them to sales
• Maintain and update CRM with accurate lead data, interactions, and pipeline status.
• Work closely with the marketing and sales teams to align messaging and targeting.
• A/B test messaging and campaigns to optimize lead conversion rates.
• Report regularly on lead metrics (volume, quality, conversion) and campaign performance.

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Requirements:

• Proven experience in lead generation, demand generation, or business development.
• Strong knowledge of CRM and lead management tools (e.g., HubSpot, Salesforce, Apollo, ZoomInfo).
• Excellent written and verbal communication skills.
• Data-driven and highly organized.
• Ability to manage multiple campaigns and priorities simultaneously.

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Preferred:

• Experience in B2B SaaS / IT / Services industry.
• Familiarity with tools like LinkedIn Sales Navigator, Outreach.io, or Lusha.
• Understanding of account-based marketing (ABM) principles.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person