Lead Generation Specialist - BDE

Company Description

Colossus Ventures India is a fully owned subsidiary of Solution Empire, specializing in managing and transforming complex business processes since 2015. Located in Mohali, Colossus Ventures India offers a comprehensive suite of IT solutions, including BPO, KPO, RPO, and IT-enabled services. We are renowned for our technical, logistics, and SEO services and stand as a leading contact center, web design, web development, and digital marketing company.

Role Description

We are seeking a proactive and results-driven Lead Generation professional to identify, qualify, and nurture potential business opportunities. You will play a key role in fueling the sales pipeline by researching target markets, creating outreach strategies, and initiating contact with potential clients.

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Key Responsibilities:

• Research and identify potential leads through various channels (LinkedIn, databases, cold outreach, etc.).
• Develop and execute outbound lead generation strategies via email, phone, linkedin
• Qualify prospects based on predefined criteria before passing them to sales
• Maintain and update CRM with accurate lead data, interactions, and pipeline status.
• Work closely with the marketing and sales teams to align messaging and targeting.
• A/B test messaging and campaigns to optimize lead conversion rates.
• Report regularly on lead metrics (volume, quality, conversion) and campaign performance.

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Requirements:

• Proven experience in lead generation, demand generation, or business development.
• Strong knowledge of CRM and lead management tools (e.g., HubSpot, Salesforce, Apollo, ZoomInfo).
• Excellent written and verbal communication skills.
• Data-driven and highly organized.
• Ability to manage multiple campaigns and priorities simultaneously.