Lead Generation Executive

Lead Generation Executive

Role Overview:

The Lead Generation Executive will play a key role in building a high-quality pipeline by identifying and engaging potential clients through cold calling, email campaigns, and online platforms like Clutch, Upwork, Fiverr, and LinkedIn. This role requires a selfstarter who thrives on targets and has a knack for sparking interest and initiating business conversations.

Key Responsibilities:

Generate qualified leads through:

Cold Calling

Email Campaigns

LinkedIn Outreach

Freelance platforms (Upwork, Fiverr, Clutch, etc.)

Candidate should have experience to

Build and maintain a prospect database with accurate details and engagement tracking.

Understand client pain points and articulate value propositions that spark curiosity.

Set up discovery calls/meetings for the Business Development team.

Collaborate with the marketing team on campaign targeting and follow-ups.

Achieve monthly lead generation and conversion targets.

Track performance metrics and report on lead quality, quantity, and conversions.

Keep up with market trends and competitors' activities to identify new opportunities.

Skills Required:

Excellent written and verbal communication skills. Strong research and online prospecting ability. Proficient in using tools like LinkedIn Sales Navigator, Apollo.io, Hunter, Mailchimp, etc.

Proficient with Ms Office - PowerPoint, Word and Excel.

Familiarity with freelance platforms (Upwork, Fiverr, Clutch, PPH).

Email marketing know-how and cold outreach etiquette.

Experience in handling objections and qualifying leads effectively. Ability to work independently, manage time efficiently, and deliver under pressure.

Qualifications:

Bachelor’s degree in business, Marketing, or related field.

2+ years of experience in lead generation, preferably in IT or digital services.

Previous experience with international markets (especially US, MENA, Singapore, or Australia) is a bonus.

CRM experience is preferred (HubSpot, Zoho, Pipedrive, etc.).