Lead Generation Executive

Role & responsibilities

Research and identify potential clients across residential, commercial, and industrial segments using online databases, directories, and digital tools.

Generate qualified leads via cold calls, emails, LinkedIn, social media, Google Ads inquiries, Justdial, IndiaMART, and third-party platforms.

Work closely with the sales team to define ideal customer profiles and refine targeting strategies.

Qualify leads through initial outreach, gathering key information like energy consumption, roof availability, interest in solar, and decision-making authority.

Maintain and update CRM (Customer Relationship Management) system with accurate lead data and follow-up activities.

Set up appointments and meetings for the field sales team.

Run targeted email and WhatsApp campaigns and track engagement metrics.

Monitor and report weekly/monthly lead generation performance.

Stay updated with solar industry trends, competitor activity, and digital marketing techniques.

Preferred candidate profile

Bachelors degree in Marketing, Business, or related field.

3 years of experience in lead generation, telemarketing, or inside sales. Experience in solar or energy sector is a plus.

Strong communication skills in English and Tamil (verbal and written).

Proficiency in tools like Excel, Google Sheets, LinkedIn, CRM platforms (e.g., Zoho, HubSpot), and email automation tools.

Excellent research and data mining skills.

Highly motivated, target-driven, and able to work independently.

Familiarity with digital ad platforms like Meta Ads, Google Ads is an added advantage.

Two wheeler is mandatory