Lead Generation Executive

Job Summary:

We are seeking a proactive and detail-oriented Lead Generation Executive to identify and develop potential business opportunities. The role involves researching target prospects, generating qualified leads, and supporting the sales team by building a strong sales pipeline through outbound activities.

Key Responsibilities:

• Research and identify potential clients through online platforms, databases, and social media
• Generate leads via cold calling, email campaigns, LinkedIn outreach, and referrals
• Qualify leads based on defined criteria and business requirements
• Maintain and update lead information in CRM systems
• Schedule meetings or demos for the sales/business development team
• Follow up with prospects to nurture interest and convert them into opportunities
• Prepare basic reports on lead status and performance

Required Skills & Qualifications:

• Graduate or pursuing a degree in Business, Marketing, or related field
• Strong communication and interpersonal skills
• Ability to handle cold calling and outbound outreach
• Basic understanding of sales funnel and lead qualification
• Familiarity with CRM tools, MS Excel, and email platforms (preferred)
• Goal-oriented with a positive learning attitude

What We Offer:

• Structured training on lead generation and sales processes
• Hands-on exposure to B2B/B2C sales environments
• Career growth opportunities into Business Development or Sales roles
• Performance-based incentives