Lead Generation, CRM & Marketing Manager

Candidate Summary:

We are looking for a proactive, persuasive, and detail-oriented individual to lead our B2B lead generation and CRM operations. As a Lead Generation & CRM Manager, you'll be at the forefront of discovering and engaging with high-value prospects from industries such as electroplating, power generation, wastewater treatment, chemical processing, and more. This role is ideal for someone passionate about sustainability, communication, branding, and strategic outreach across platforms like LinkedIn and IndiaMart.

Preferred Location: RAJKOT [Only Freshers and Experienced candidates from Rajkot city will be considered.]

Qualifications:

• Bachelor's degree in Marketing, Business Administration (BBA/BMS) or related field.
• Bonus points if you have a background or coursework in branding, consumer psychology, digital marketing, or environmental sciences.
• Strong verbal and written communication and negotiation skills.
• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) is essential.
• Experience with CRM tools, IndiaMart, Canva, and LinkedIn Sales Navigator is a plus.
• Bonus: Comfortable using AI tools for smart marketing.

Key Responsibilities & SOP:

1. LinkedIn Lead Generation & ABM (Account-Based Marketing):

• Research and identify key decision-makers in relevant industries.
• Send customized connection notes and LinkedIn DMs to prospects (including project engineers, sustainability managers, purchase heads, etc.).
• Follow up with personalized, persuasive messaging that aligns with their industry needs.
• Engage via cold emails and calls if required.
• Maintain a tracker of all outreach, conversations, replies, and next actions.

2. IndiaMart Inquiry Handling:

• Review product buyleads and call prospects after checking product requirements.
• Begin call professionally:

“Hello sir/ma’am, this is NatureGreeN Exports calling regarding your IndiaMart inquiry for [Product Name]...”

• Understand their application, size, order quantity, and customization needs.
• Explain product specifications, pricing, MOQ, and delivery policies clearly.
• Get approval for price from senior before quoting.
• Send quotation on WhatsApp or email with all relevant terms.
• If a sample is requested, confirm availability and get approval from seniors.
• Once payment is received for sample, pack and dispatch the parcel yourself, printing details and tracking.
• Share step-by-step courier updates with the customer for trust and transparency.

3. CRM & Data Management:

• Maintain a detailed CRM sheet of every inquiry and outreach.
• Note all communication: application, price discussed, follow-up actions, etc.
• Ensure no customer is left unattended and all follow-ups happen timely.

4. Content & Media Creation:

• Use Canva or other tools to design graphics, pitch decks, and infographics.
• Collaborate with marketing head to publish 2 LinkedIn posts per week, focused on:
• Product use-cases
• Client wins or savings
• Before-after visuals
• Sustainability stories
• Posts must be engaging with strong CTAs, emojis, and hashtags to increase visibility.

5. Soft Skills & Collaboration:

• Be persuasive but respectful in every communication.
• Think like a customer, but sell like a brand.
• Maintain strong internal communication with seniors for approvals, updates, and feedback.
• Be prepared to work in a fast-paced, self-managed environment while collaborating actively with the team.

Bonus Traits We Value:

• Enthusiasm for branding, storytelling, and sustainable solutions.
• Creative mindset with a data-driven approach.
• Ability to multitask without losing detail.
• Initiative to find new lead sources and improve workflow.

If you're someone who’s curious, collaborative, detail-obsessed, and driven by results, we’d love to meet you.

Apply now or message us directly to join NatureGreeN Exports on our mission to revolutionize industrial sustainability!Candidate Summary:

We are looking for a proactive, persuasive, and detail-oriented individual to lead our B2B lead generation and CRM operations. As a Lead Generation & CRM Manager, you'll be at the forefront of discovering and engaging with high-value prospects from industries such as electroplating, power generation, wastewater treatment, chemical processing, and more. This role is ideal for someone passionate about sustainability, communication, branding, and strategic outreach across platforms like LinkedIn and IndiaMart.

Preferred Location: RAJKOT [Only Freshers and Experienced candidates from Rajkot city will be considered.]

Qualifications:

• Bachelor's degree in Marketing, Business Administration (BBA/BMS) or related field.
• Bonus points if you have a background or coursework in branding, consumer psychology, digital marketing, or environmental sciences.
• Strong verbal and written communication and negotiation skills.
• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) is essential.
• Experience with CRM tools, IndiaMart, Canva, and LinkedIn Sales Navigator is a plus.
• Bonus: Comfortable using AI tools for smart marketing.

Key Responsibilities & SOP:

1. LinkedIn Lead Generation & ABM (Account-Based Marketing):

• Research and identify key decision-makers in relevant industries.
• Send customized connection notes and LinkedIn DMs to prospects (including project engineers, sustainability managers, purchase heads, etc.).
• Follow up with personalized, persuasive messaging that aligns with their industry needs.
• Engage via cold emails and calls if required.
• Maintain a tracker of all outreach, conversations, replies, and next actions.

2. IndiaMart Inquiry Handling:

• Review product buyleads and call prospects after checking product requirements.
• Begin call professionally:

“Hello sir/ma’am, this is NatureGreeN Exports calling regarding your IndiaMart inquiry for [Product Name]...”

• Understand their application, size, order quantity, and customization needs.
• Explain product specifications, pricing, MOQ, and delivery policies clearly.
• Get approval for price from senior before quoting.
• Send quotation on WhatsApp or email with all relevant terms.
• If a sample is requested, confirm availability and get approval from seniors.
• Once payment is received for sample, pack and dispatch the parcel yourself, printing details and tracking.
• Share step-by-step courier updates with the customer for trust and transparency.

3. CRM & Data Management:

• Maintain a detailed CRM sheet of every inquiry and outreach.
• Note all communication: application, price discussed, follow-up actions, etc.
• Ensure no customer is left unattended and all follow-ups happen timely.

4. Content & Media Creation:

• Use Canva or other tools to design graphics, pitch decks, and infographics.
• Collaborate with marketing head to publish 2 LinkedIn posts per week, focused on:
• Product use-cases
• Client wins or savings
• Before-after visuals
• Sustainability stories
• Posts must be engaging with strong CTAs, emojis, and hashtags to increase visibility.

5. Soft Skills & Collaboration:

• Be persuasive but respectful in every communication.
• Think like a customer, but sell like a brand.
• Maintain strong internal communication with seniors for approvals, updates, and feedback.
• Be prepared to work in a fast-paced, self-managed environment while collaborating actively with the team.

Bonus Traits We Value:

• Enthusiasm for branding, storytelling, and sustainable solutions.
• Creative mindset with a data-driven approach.
• Ability to multitask without losing detail.
• Initiative to find new lead sources and improve workflow.

If you're someone who’s curious, collaborative, detail-obsessed, and driven by results, we’d love to meet you.

• Apply now or message us directly to join NatureGreeN Exports on our mission to revolutionize industrial sustainability!