Lead Generation Associate

• Assist in identifying potential leads by researching companies, decision-makers, and industry segments using LinkedIn, company websites.

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  Support in building and maintaining a lead database using spreadsheets and CRM (e.g., Zoho).

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  Learn and use prospecting tools like Apollo, LinkedIn Sales Navigator, and Snov.io under the guidance of senior team members.

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  Draft and send initial outreach emails and LinkedIn messages based on approved templates.

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  Coordinate and schedule discovery calls or meetings for the sales/BD team with qualified leads.

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  Track and report performance metrics such as email open rates, response rates, and meetings booked.

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  Perform A/B testing of messages under supervision to learn best practices in outreach.

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  Collaborate with team members to refine prospect lists and improve targeting strategies.

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  Stay updated with emerging tools, trends, and best practices in lead generation and outbound sales.

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  Regularly update the CRM with lead status, communication notes, and task completion.

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  Take initiative to learn about the company’s services, target industries, and client pain points.

Requirements

• 0-12 months of experience in lead generation.

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  Strong interest in sales, lead generation, or business development.

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  Good written and verbal communication skills.

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  Basic knowledge of Microsoft Excel or Google Sheets.

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  Familiarity with LinkedIn and email communication.

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  Willingness to learn CRM tools and outreach platforms.

Benefits

• Office Hours: 5 days a week with first and third Saturday working.

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  Office timing: 10:00 am to 7:00 pm

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  Small and friendly Team Culture with high exposure to learning in different domains

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  Increment: As per market standards