Lead Generation Associate

Job Title:

Role Overview

As a Lead Generation Associate, you will be the frontline voice of RIO InnoBev, playing a crucial role in expanding our reach and driving business growth. Your primary responsibility will be to connect with prospective and existing customers over the phone, skillfully generating qualified leads, gathering valuable feedback, and fostering positive relationships.

Key Responsibilities

• Make outbound calls to prospective or existing customers.
• Explain products, promotions, or services and answer customer inquiries.
• Gather customer information and update databases accurately.
• Follow call scripts while retaining a natural and helpful tone of voice.
• Identify customer needs and suggest appropriate solutions or promotions.
• Achieve daily, weekly, or monthly call targets or conversion goals.
• Handle customer complaints or problems and escalate when necessary.
• Provide an excellent customer experience with professionalism and patience.
• Record all call details and outcomes in the CRM or relevant database.
• Maintain a high level of compliance with data protection and communication regulations (like Do Not Call lists).

Qualifications

• Higher secondary education or a Bachelor's degree.
• 2-3 years of proven work experience in outbound calling & lead generation.

Skills & Competencies

• Excellent verbal communication skills in Hindi, Marathi & English with the ability to speak clearly, confidently, and persuasively.
• Strong interpersonal skills with the ability to build rapport quickly. Demonstrated ability to handle objections and rejections gracefully and maintain a positive attitude.
• Eagerness and ability to rapidly acquire in-depth knowledge of RIO InnoBev's product portfolio, brand messaging, and target audience, and effectively convey this information to prospective clients.
• Basic computer literacy, including proficiency in CRM software, spreadsheets (e.g., Microsoft Excel, Google Sheets), and phone systems.

Compensation & Benefits

• Competitive fixed salary + performance-based incentives as per eligibility.
• Opportunity to work in a high-growth, fast-paced beverage brand with strong expansion plans.
• Career growth opportunities based on performance.
• Other benefits as per company policy.
• 6 days working with alternate Saturday off & Sunday fixed off. General shift.

Why Join Us? At RIO InnoBev, we are passionate about creating unique and value-for-money products that energize and celebrate life. As a Lead Generation Associate, youll play a crucial role in articulating the unique value of our products, contributing directly to our sales objectives and market expansion.