Lead Gen Specialist

This role is for one of the Weekday's clients

Lead Generation Specialist

email outreach

Apollo

Requirements

Key Responsibilities:

• Conduct in-depth research to identify potential leads and target accounts using Apollo and other lead generation tools.
• Develop and execute targeted email outreach campaigns to engage prospective clients and create meaningful conversations.
• Qualify leads through careful assessment of their business needs, budget, decision-making authority, and purchase timelines.
• Maintain and update lead and contact information in the CRM, ensuring accuracy and consistency.
• Collaborate closely with the sales and marketing teams to align lead generation strategies with overall business objectives.
• Analyze campaign performance, track key metrics, and continuously optimize outreach efforts to improve lead conversion rates.
• Identify opportunities for process improvement and contribute ideas to enhance lead generation efficiency.
• Stay up-to-date with the latest trends, tools, and best practices in B2B lead generation and email outreach.
  

Required Skills & Competencies:

• Proven experience (1-4 years) in lead generation, email outreach, and sales prospecting.
• Hands-on experience with Apollo or similar sales engagement platforms.
• Strong understanding of B2B sales cycles, lead qualification frameworks, and pipeline management.
• Excellent written and verbal communication skills with the ability to craft persuasive outreach messages.
• Highly organized with strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Data-driven mindset with the ability to analyze performance metrics and make informed decisions.
• Collaborative attitude and the ability to work effectively in a fast-paced, results-oriented environment.
  

Preferred Qualifications:

• Familiarity with additional lead generation tools like LinkedIn Sales Navigator, HubSpot, or Salesforce.
• Basic understanding of marketing automation and CRM platforms