About Intelligible Works We are a purpose-driven marketing agency that blends design and strategy to create impact. Our services include LinkedIn brand building, sustainable marketing, PR, and consulting. We are looking for someone who can take full ownership of business development—setting up the entire lead generation system, refining our sales process, and securing high-value clients. What You’ll Do Set up a structured and scalable lead generation system using the right tools and strategies. Identify and attract premium B2B clients through a mix of outbound (LinkedIn, cold emails, networking) and inbound (marketing-driven) strategies. Create compelling pitches, sales decks, and proposals that resonate with high-value clients. Write well-articulated emails that build credibility and engagement. Nurture leads through personalized follow-ups, relationship-building, and strategic content. Own and manage CRM, track sales metrics, and provide insights for business growth. Generate targeted leads using LinkedIn, email campaigns, and cold calls. Build ICP-based prospect lists using data tools and scraping platforms. Run automated outbound campaigns using modern tools and personalization tactics. Write and test email subject lines, cold messages, and follow-up sequences. Own and optimize the sales funnel from first touch to booked meeting. Continuously experiment with tools, copy, and workflows to improve reply and conversion rates. Report KPIs like outreach volume, open rates, positive replies, and meetings booked. What You Need to Succeed Proven experience in selling premium services (marketing, branding, consulting, or similar high-ticket offerings). Strong LinkedIn outreach, cold emailing, and networking skills. Exceptional writing skills—ability to craft compelling emails, pitches, and proposals. Understanding of marketing-driven lead generation (content marketing, PR, webinars, thought leadership, etc.). Experience with CRM tools, automation, and sales analytics. A self-driven, ownership mindset—we need a leader, not just an executor. 2–4 years of experience in B2B outbound sales or lead generation. Strong experience with cold emailing, LinkedIn prospecting, and cold calling. Excellent communication skills – crisp, persuasive, and adaptive. Familiarity with sales funnel metrics, tracking systems, and basic CRM workflows. Resourceful, self-motivated, and obsessed with optimizing results. Bonus: Background in marketing or agency sales is a plus. Tools You Should Know (or Be Able to Learn Fast) Lead Sourcing: ZoomInfo, Lusha, UpLead, Apollo.io, Clay, PhantomBuster Email & Outreach: Instantly.ai, Smartlead.ai, Mailreach, Lemwarm, Salesloft, Reply.io LinkedIn Automation: Waalaxy, Zopto, Expandi CRM & Funnel Tracking: HubSpot, Pipedrive, Close Why Join Us? Email & Outreach: Instantly.ai, Smartlead.ai, Mailreach, Lemwarm, Salesloft, Reply.io High Level of Autonomy – You’ll build and run the lead gen function, not just follow instructions. Competitive Salary + Performance Incentives – High performance is rewarded. Remote & Flexible Work – Results matter more than working hours. Growth-Focused Environment – You’ll play a key role in shaping the agency’s future. Job Types: Full-time, Permanent Pay: ₹455,024.80 - ₹606,484.53 per year Benefits: Cell phone reimbursement Flexible schedule Paid sick time Work from home Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Experience: Lead generation: 1 year (Required) Willingness to travel: 75% (Required) Work Location: In person
