Lead Demand Generation

About Trademo

Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, CA. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms. Trademo analyzes and performs advanced data processing on billions of data points using technologies like Graph databases, NLP and Machine Learning to build end- to-end visibility on Global Supply Chains. Trademo's vision is to build a single truth on global supply chains to help large and small businesses - discover new commerce opportunities, ensure compliance with trade regulations and build operational resilience. Trademo last closed its $12.5 mn Seed Round from marquee Silicon Valley VCs.

Trademo has been founded by Shalabh Singhal who is a third-time tech entrepreneur. Shalabh last co-founded ZipLoan. ZipLoan is a leading fintech lending startup in India. He earlier founded Credence, a Data-driven Digital Marketing, CRM Product and Sales Solutions company.

Shalabh is an Alumni of Goldman Sachs, IIT BHU, CFA Institute USA and Stanford GSB SEED.

What you will be doing?

• Develop, execute, and optimize demand generation campaigns across channels (email, paid ads, webinars, social, content, events, ABM, etc.) to build a predictable pipeline.
• Partner with sales to align campaigns with revenue goals and ensure smooth lead handoff, qualification, and conversion.
• Own and manage marketing automation tools (HubSpot, Marketo, Pardot, etc.) to track, nurture, and score leads.
• Build and manage the demand gen funnel, monitor conversion rates, pipeline contribution, and campaign ROI.
• Create ABM strategies to target key accounts with personalized campaigns and content.
• Collaborate with content, product marketing, and design teams to develop assets (case studies, eBooks, landing pages, ads, emails).
• Manage paid media budget effectively across Google Ads, LinkedIn, and other platforms.

Desired Profile

• 4–7 years of experience in demand generation preferably within B2B SaaS organizations.
• Strong understanding of buying cycles, lead funnels, and pipeline management.
• Hands-on experience with marketing automation (HubSpot, Marketo, Pardot), CRM (Salesforce or similar), and analytics tools.
• Proven track record of driving qualified pipeline and meeting revenue targets.
• Experience with paid acquisition, ABM, email nurture campaigns, and webinar/event marketing.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.