Lead Data Consultant

Responsibilities

• Identifying opportunities and influencing partners to act: You will partner with eCommerce and Digital Marketing leaders to provide key marketing insights and influence strategic decisions.
• You will collaborate with stakeholders and analysts to ensure marketing solutions are scalable, repeatable, effective, and meet the expectations of various leaders.
• Be the Dot Connector: Using a multitude of data sources, you will connect the dots across multiple problems to see the larger picture that helps shape analyses and findings that drive longer-term solutions than just answering short-term questions.
• Develop data-driven hypotheses and recommendations to enhance campaign performance, working closely with analytics, Product, and Marketing teams for continuous optimization.
• Design and deliver high-quality, scalable technical solutions for enhanced personalization and automation tailored specifically for email marketing operations and analytics.
• Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole.
  

Requirements

• Undergraduate Degree in any quantitative discipline, such as engineering, science, or economics, from a Top-Tier institution.
• An MBA from a Top-Tier institution is a plus.
• Minimum 4 years of experience in Data Analytics/Marketing Analytics function or a client-facing role.
• Proficiency in SQL, Python, and Data visualization tools like Tableau and Looker.
• Knowledge of Analytics, CRM, Attribution, and Planning tools (e. g., Adobe Analytics, Adobe Campaign Manager, Eloqua, Salesforce, Google Analytics, Clevertap, WebEngage, etc. ).
• Experience in marketing analytics, evaluating campaign effectiveness, test and learn, AB testing, market mix modeling, and multi-touch attribution.
  

Skills

• Excellent analytical, troubleshooting, decision-making, organizational, and time management skills with an emphasis on high attention to detail.
• Ability to understand the technology stack, dependencies between applications, and how the data flows between them.
• Exceptional problem-solving, organizational, and project management capabilities to navigate complex projects effectively.
• Leadership experience with a proven track record of mentoring and developing high-performing teams. 2+ years of team management.
• Effective communication skills, adept at presenting complex insights to stakeholders in a clear and impactful manner.