Key Account Manager – Chain Schools (Institutional Sales)

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Role Overview

Rex Shoes is seeking a Key Account Manager to lead the onboarding and management of large-format school groups across India. The role is focused on driving national institutional sales growth by securing centralized partnerships with school chains and enabling multi-branch order rollouts. This individual will play a critical role in expanding Rex’s presence in the education ecosystem and building long-term, recurring revenue relationships.

Key Responsibilities

1. Prospecting & Outreach

• Identify and build a qualified pipeline of  school chains with multi-branch presence
• Initiate contact with senior stakeholders (Trusts, COOs, Directors, Purchase Heads)

2. Pitching & Onboarding

• Prepare customized presentations and sampling plans for each school group
• Lead pricing, commercial discussions, and vendor registration processes
• Drive conversions from interest to account sign-up within 4–6 weeks

3. Order Conversion & Lifecycle Management

• Push for first bulk order closures post-onboarding
• Monitor repeat order cycles, refill demand, and cross-branch expansion
• Coordinate internally with dispatch, production, and customer service teams for order execution

4. Strategic Account Management

• Serve as the single point of contact for all chain accounts
• Maintain updated CRM records (Zoho) for engagement, status, and feedback
• Track NPS, satisfaction metrics, and generate cross-sell/upsell opportunities

Ideal Candidate Profile

Education

Postgraduate in Business, Marketing, or related fields

Experience

7–10 years in B2B, EdTech, or institutional sales, preferably in sectors such as school supplies, uniforms, learning aids, healthcare, or FMCG with school tie-ups

Industry Familiarity

Direct experience in engaging with school chains or national institutional accounts is strongly preferred

Skills & Attributes

• Strong written and verbal communication skills
• Proven ability to manage CXO-level stakeholders and negotiate high-value contracts
• Self-starter with high ownership and strong follow-through
• Familiarity with CRM tools and funnel tracking systems