Junior Digital Marketing Executive

Position: Digital Marketing Executive 

Salary : 50k-60k

Location: Bandra, Mumbai 

Experience Required: Minimum 3 years 

Key Areas: Paid Ads, Social Media, SEO 

Working Hours: Monday to Saturday, 9:30AM to 6:30PM IST 

Key Responsibilities 

● Paid Advertising: 

● Plan, create, and optimize campaigns across Google Ads, 

Facebook, Instagram, and LinkedIn to drive lead generation for 

migration and visa services. 

● Conduct A/B testing and manage ad budgets for effective ROI. 

● Social Media Management: 

● Develop and schedule engaging content aligned with the 

company’s brand and service offerings for platforms like 

Facebook, Instagram, and LinkedIn. 

● Monitor and grow the community by responding to queries, 

comments, and messages from prospects interested in studying, 

working, or settling abroad. 

● SEO: 

● Conduct keyword research, on-page and off-page optimization to 

improve the website’s ranking for migration, study abroad, and 

visa-related keywords. 

● Collaborate with content writers to ensure SEO best practices in 

articles and blog posts (e.g., “5 top reasons to study in Australia,” 

“How to work and settle in Australia”). 

● Analytics & Reporting: 

● Analyze website and campaign performance using Google 

Analytics and other data tools. 

● Prepare monthly performance reports with actionable insights and 

recommendations. 

● Collaboration: 

● Work with the content, design, and migration expert teams to 

strategize campaigns and improve the digital footprint. 

● Stay updated with industry trends in migration consultancy and 

digital marketing. 

Requirements 

● Bachelor’s degree in Marketing, Communications, or a related field. 

● Minimum 3 years’ demonstrable experience in paid digital advertising 

and hands-on SEO. 

● Sound expertise in managing business social media accounts and paid 

campaigns. 

● Proficiency with key platforms: Google Ads, Meta Ads, LinkedIn 

Campaign Manager, Google Analytics, and major SEO tools (e.g., 

SEMrush, Ahrefs, Google Search Console). 

● Strong communication, creative, and analytical skills. 

● Experience in the education, migration, or international visa consulting 

• sector is a plus.