Junior Digital Marketing Executive

Profile Summary

performance-driven Junior Digital Marketing Executive

Key Roles & Responsibilities

• Strategize, execute, and optimize

  Meta (Facebook/Instagram)

  and

  Google Ads

  campaigns for lead generation and brand awareness.
• Manage end-to-end

  social media channels

  —curating, scheduling, and optimizing content to drive audience engagement.
• Lead

  SEO efforts

  through keyword research, content optimization, and link-building strategies to improve organic search visibility.
• Drive qualified traffic through

  organic and paid channels

  , leveraging growth hacks and audience insights.
• Run

  A/B tests

  on creatives, ad copy, targeting, and landing pages to improve ROI and user experience.
• Monitor and analyze campaign performance using

  Google Analytics, Meta Business Suite, and Tag Manager

  , turning data into actionable insights.
• Collaborate with

  designers, content creators, and developers

  to craft high-performing campaigns.
• Stay updated with

  digital trends and platform updates

  to maintain a competitive edge.
• Prepare

  dashboards, reports, and insights

  for management reviews.

Knowledge & Skills

• Education:

  Graduate in any discipline (Marketing/Business preferred)

• Experience:

  Proven experience in

  Meta Ads

  and

  Google Ads

• Strong understanding of

  SEO, SEM, and social media strategies

• Proficiency in

  Google Ads, Facebook Ads Manager, SEO tools, and Google Analytics

• Excellent written and verbal communication skills
• Basic content creation skills (e.g.,

  Canva, copywriting

  )