Junior Associate - Performance Marketer

Junior Associate - Performance Marketer

Location: Bangalore

Experience: 2–3 Years

Type: Full Time

About BrandStory Digital

• We help B2B and B2C brands unlock performance-driven growth through digital marketing strategies.
• Expertise in building brand narratives and executing targeted campaigns across industries.
• Deliver measurable results by blending creativity, data, and technology.
• Ideal for candidates passionate about paid media, data-driven decisions, and working in a high-performance team.

Role Overview

• Position: Junior Performance Marketing Executive
• Experience: 2–3 years of hands-on campaign management (agency, freelance, or internship).
• Focus: Assist in setting up, managing, and optimising Google Ads campaigns across Search, Display, YouTube, and Performance Max.
• Exposure: Work on multiple client accounts, driving ROI, leads, and revenue.
• Growth: Learn under senior marketers with mentorship and opportunity for ownership.
  

Key Responsibilities

1. Campaign Management & Optimisation

• Assist in setting up and optimising Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor performance, adjust campaigns, and improve ROI/lead generation.

2. Google Ads Management

• Understand keyword match types (exact, phrase, broad).
• Conduct regular search term audits for new opportunities and negatives.
• Improve ad relevance and Quality Score (ad copy, landing pages, Page Speed Insights).

3. Meta (Facebook/Instagram) Ads

• Build understanding of audience types (core, custom, lookalike).
• Contribute creative ideas for ad copy and visuals for brand awareness, lead generation, and sales campaigns.

4. LinkedIn Ads

• Assist in setting up campaigns targeting professional demographics.
• Gain exposure to LinkedIn audience targeting.

5. Collaboration & Learning

• Work with Paid Media, SEO, Content, and Design teams to create integrated strategies.
• Support ad copy, landing page recommendations, and A/B testing plans.
• Learn to interpret performance reports and guide optimisations.

6. Reporting & Communication

• Help analyze campaign data and extract insights.
• Assist in preparing clear performance reports and presentations (PowerPoint/Google Slides).
• Join client calls and internal reviews to understand goals and share performance updates.

What We're Looking For

• 2–3 years of Google Ads campaign management experience (freelance, agency, or internship).
• Knowledge of CPC, CTR, ROAS, conversion rate.
• Familiarity with tools: Google Ads Manager, Google Analytics, Data Studio.
• Strong attention to detail, analytical mindset, and eagerness to learn.
• Bonus: Exposure to Meta Ads, LinkedIn Ads, HubSpot, or other CRM tools.

Tool You'll Work With

• Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Analytics: Google Analytics, Data Studio, SEMrush
• CRM & ABM: HubSpot, Zoho CRM, Apollo.io
• Collaboration: Slack, ClickUp, Notion

Why Join BrandStory Digital

• Work on live client accounts and track real business impact.
• Learn directly from senior marketers in a growth-focused culture.
• Gain access to advanced tools and resources.
• Competitive salary, upskilling support, and clear career progression paths.



Ready to Apply?

If you’re excited about digital marketing, eager to work on performance campaigns, and ready to accelerate your career — we’d love to hear from you.