International Sales Executive For Africa

Job Title: Executive - International Sales Africa

Location:

Role Overview:

Assistant International Sales Manager – Africa

Key Responsibilities:

Market Development & Expansion

• Identify and onboard new distributors, importers, and channel partners in key African markets.
• Conduct thorough market research to identify new product opportunities and untapped regions.
• Develop and implement go-to-market strategies tailored to local market dynamics.

Distributor & Channel Management

• Manage and support a network of distributors across countries in Africa.
• Monitor distributor performance through KPIs (sales, coverage, stock movement).
• Ensure availability and visibility of products across retail and wholesale trade.

Retail, Wholesale & Modern Trade Execution

• Work closely with distributors and their sales teams to drive secondary sales.
• Plan and execute retail and in-store promotions in collaboration with marketing.
• Build and manage partnerships with key accounts in modern trade and organized retail chains.

Sales Operations & Coordination

• Forecast sales and inventory requirements by market.
• Collaborate with internal departments (production, logistics, packaging, compliance) to ensure timely execution of export orders.
• Provide market feedback to product development and marketing teams.

Reporting & Analysis

• Prepare periodic sales and performance reports by region and channel.
• Track competitor activities and pricing strategies in key markets.
• Analyze trends to support data-driven decision-making.

Candidate Requirements:

• Bachelor's or Master's degree in Business Administration, International Trade, or a related field.

• 2–4 years of experience

  in FMCG sales, international business, or export management.

• Preferred: Experience in African markets

  or proven understanding of business practices in Africa.
• Exposure to

  all sales channels

  : general trade, modern trade, and wholesale distribution.
• Strong business development, negotiation, and relationship management skills.
• Excellent communication skills in English; knowledge of French or local African languages is a plus.
• Willingness to travel internationally as per business requirements.

Preferred Background:

• Worked in an Indian FMCG/Personal Care/Beauty Care company with export focus.
• Familiar with end-to-end export documentation, pricing, and regulatory compliance for African countries.
• Hands-on experience in driving secondary sales and product launches overseas.

What We Offer:

• Dynamic role with global exposure
• Opportunity to grow within international business vertical
• Competitive remuneration and incentive-based growth
• Collaborative work culture with cross-functional learning