Inside Sales / Business Development

Position: Inside Sales Executive / Inside Sales Representative

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Role Overview

The Inside Sales Executive is responsible for driving revenue growth by selling products/services remotely (via phone, email, chat or virtual meetings) rather than via field/face-to-face sales. The role involves generating leads, qualifying prospects, nurturing relationships, converting leads to customers, managing the pipeline, and collaborating with marketing, product and customer success teams.

Key Responsibilities

• Proactively source and generate new sales opportunities through outbound calls, emails, social outreach and lead databases.
• Handle inbound enquiries (phone, email, chat) and convert them into qualified sales leads.
• Understand customer needs and requirements, and present/position the organisation’s products or services accordingly.
• Manage the full sales cycle – from lead generation, qualification, negotiation, to closure and hand-over to fulfilment/delivery if applicable.
• Maintain and update CRM systems with accurate customer data, activity logs, pipeline status and opportunity updates.
• Work closely with marketing, product and service teams to ensure consistent messaging, product knowledge and lead hand-offs.
• Achieve and exceed monthly/quarterly/annual sales targets and metrics (calls, leads, conversion rate, revenue).
• Provide exceptional customer service, follow-up on sales leads, nurture existing customers for upsell/cross-sell opportunities.
• Stay up to date with industry trends, competitor offerings, product changes and market dynamics.
• Provide feedback from customers to product/service teams to help refine offerings, pricing, positioning.