Influencer Marketing Specialist

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

More about the role

This is an exciting job opportunity for you to light the way as a Influencer Marketing Specialist in Gurgaon with Signify.

Key Responsibilities

• Develop and execute the influencer marketing strategy across platforms (Instagram, YouTube, LinkedIn, emerging platforms).
• Identify, engage, and build strong relationships with influencers, creators, and content partners.
• Collaborate with influencers to co-create authentic and impactful content that resonates with our audience.
• Stay updated on social media trends, platform updates, and viral content opportunities to keep the brand relevant.
• Create brand content by themselves, for amplifying the brand proposition.
• Manage influencer campaigns end-to-end: briefing, negotiations, contracts, content approvals, campaign execution, and reporting.
• Work closely with the content & marketing team to ensure influencer activations align with brand objectives.
• Track, analyze, and report on influencer campaign performance and ROI.

More about you

While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:

What We’re Looking For

• 3+ years of experience in influencer marketing, social media marketing, or content-driven campaigns.
• Candidates having prior content creation experience and having substantial followership of self-account, would be preferred.
• Excellent understanding of social media platforms and current trends.
• Strong communication and negotiation skills to manage influencer relationships effectively.
• A creative thinker with the ability to turn ideas into engaging campaigns.
• Data-driven mindset with experience in campaign measurement and reporting.

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light the way.