Influencer Marketing

OverviewThis is a full-time, execution-oriented role responsible for managing influencer campaigns end-to-end — from discovery to outreach, dispatches, follow-ups, video and review collection, and reporting. The role demands daily discipline, structured documentation, and measurable output. It is not a creative, strategic, or content ideation role. Execution is the core. Core Responsibilities – A to Z of the Role1. Influencer Discovery & ShortlistingShortlist 90 to 150 new creators per week based on campaign needs (category, region, follower base, content quality). Ensure all data fields are filled: name, Instagram handle, follower count, city, phone number, engagement quality, platform health, and fit. Submit only filtered, verified, and aligned profiles. Eliminate irrelevant or outdated creators. 2. Outreach & ConversionSend minimum 300 outreach messages per week (via DM, WhatsApp, or email). Actively follow up and convert 60 to 90 creators per week into the campaign — across barter, paid, or hybrid models. Document each outreach attempt. Maintain message logs and avoid duplication or confusion. 3. Order Dispatch CoordinationCollect full address and phone details for every confirmed creator. Coordinate with warehouse or dispatch teams to ensure timely shipment of products. Track 100 percent of shipments — every parcel dispatched must be followed until delivered and recorded. 4. Video / Review CollectionCollect minimum 60 to 75 influencer videos or reviews per week. Ensure each content submission includes: Clear product visibility Good lighting and clean audio Natural integration (not forced or robotic) No incorrect claims or off-brand messaging Track each submission with a live Google Sheet and folder system, updated daily. 5. Execution Scripts & GuidelinesShare brand-approved briefs or scripts before every content shoot. Confirm creator understanding of tone, usage, and claims. Review every video before acceptance. Reject all off-script or low-quality content. 6. Reporting & Daily TrackingUpdate campaign trackers in Google Sheets at least twice daily. Track status across: Outreach → Confirmed Dispatch → Delivered Video → Submitted / Pending / Rejected Payment or barter type Final content folder links No row should be left incomplete. No task should exist outside the sheet. 7. Buyer Resolution Support (If Required)Handle any creator-side issues, such as: Missing packages Address errors Product confusion Payment clarifications Escalation to management only if not resolved in 24–48 hours with at least two follow-ups done. 8. Payment Coordination (For Paid Campaigns)Collect influencer invoices in correct format. Get approvals and follow through on payment cycle. Confirm payout received and close loop. No creator should be left unpaid due to lack of follow-through. Expected Work Style & DisciplineCreate a clear task list every morning and maintain it throughout the day. Submit daily EOD reports with quantitative progress. Do not delay or skip follow-ups. Every delay compounds the campaign delivery. Escalate problems only after you have tried to resolve them yourself. Avoid informal work styles — all updates must be formal, written, and recorded. Tools RequiredGoogle Sheets (campaign tracking, dispatch logs, outreach tracking) WhatsApp Business / Instagram DMs (for creator communication) Google Drive (to collect and organize content, maintain folders) Gmail (for invoices, formal communication)