Influencer Marketing Executive

Position Vacant: Influencer Marketing & Collaboration Executive

Organization Name: TheraYog Private Limited

Company Profile:

TheraYog is a wellness company, deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations, and Ayurvedic wellness TheraYog integrates ancient wisdom with modern convenience.

Qualifications:

• Bachelor's degree in any field
• Experience: 2+ years (Influencer Marketing / Partnerships Preferred)

Relevant Industry: Preferably from a Health n Wellness background

Location: Noida sector 65, Uttar Pradesh

We are looking for a proactive and creative Influencer & Collaboration Executive to drive brand visibility, build partnerships, and execute influencer campaigns that amplify TheraYog’s presence in the wellness space.

You will work closely with marketing, content, design, and performance teams to create meaningful brand collaborations.

Key Responsibilities

Influencer Marketing

• Identify and evaluate influencers across Instagram, YouTube, Facebook, and other platforms.
• Negotiate deliverables, timelines, and commercial terms with influencers.
• Coordinate influencer campaigns end-to-end — briefing, execution, delivery, and performance tracking.
• Maintain long-term relationships with creators and talent agencies.

Collaboration & Partnerships

• Research and connect with relevant brands, communities, and content creators for co-branded initiatives.
• Draft outreach emails, pitches, and proposals while representing brand value.
• Support PR activities and partnership-driven promotions.

Brand Promotion

• Plan and execute promotional campaigns to increase brand visibility among target audiences.
• Work with the content and design team to create engaging campaign assets.
• Track brand awareness metrics and ensure consistent positioning.

Campaign Coordination

• Maintain collaboration trackers, reports, and campaign calendars.
• Ensure timely content deliveries and approvals.
• Monitor live collaborations to ensure quality and compliance.

Market Trends & Strategy

• Stay updated on influencer marketing trends, platform algorithm changes, and content formats.
• Suggest innovative collaboration ideas to increase engagement and reach.

What You’ll Gain

• Hands-on experience with influencer partnerships in the wellness industry.
• Opportunity to lead creative campaigns from scratch.
• Exposure to social media strategy and brand growth metrics.
• Fast growth potential based on performance.

Desired Profile of the candidate:

• 2 years of experience in influencer marketing, collaborations, public relations, or partnerships (agency/in-house preferred).
• Strong communication (written & verbal) and negotiation skills.
• Creative mindset with attention to detail.
• Organized, deadline-driven, and comfortable managing multiple tasks.
• Understanding of social media metrics and campaign performance indicators.
• Proficiency in Google Sheets/MS Excel for reporting and tracking.

Minimum Experience:

2 Years

Compensation Range:

3-5LPA

Added Advantage:

• Experience working with wellness/fitness/beauty brands.
• Understanding of UGC, reel trends, and creator economy.
• Existing network of content creators/influencers.

Contact Information:

work@therayog.com