Influencer Marketing Associate

Role : Influencer Marketing Associate

Location Gurgaon

CTC : 4 LPA

Role Overview

Influencer Marketing Associate

The primary objective is to scale our influencer program through a structured process of onboarding influencers via barter, affiliate, and ROI-focused paid collaborations.

Key Responsibilities

1. Influencer Strategy & Planning

• Develop and implement influencer marketing strategies aligned with brand objectives and target audiences, with a focus on skincare and haircare products.
• Strategically plan campaigns to maximize brand visibility, engagement, and ROI.

2. Influencer Discovery & Relationship Building

• Identify, research, and connect with relevant influencers across platforms such as Instagram, YouTube, and others.
• Onboard influencers through the PlanetSpark platform, Instagram DMs, and targeted email outreach.
• Build and maintain long-term partnerships with influencers and affiliates.

3. Campaign Execution & Content Management

• Manage end-to-end influencer campaigns, including contract negotiations, content guidelines, and timelines.
• Collaborate with influencers to create engaging, authentic, and brand-aligned content.
• Support content creation with basic social media and video editing skills, as required.

4. Performance Monitoring & Reporting

• Track, analyze, and report key influencer performance metrics (reach, engagement, conversions).
• Provide actionable insights to assess ROI and guide future campaigns.

5. Community Engagement & Industry Awareness

• Engage with influencers to foster a collaborative community.
• Stay updated on influencer marketing, social media trends, and the edtech industry to keep the brand innovative and competitive.

Skills & Qualifications

• Proven ability to identify, negotiate, and onboard influencers for impactful campaigns.
• Strong understanding of social media platforms, influencer trends, and analytics tools.
• Basic knowledge of video editing and content creation workflows.
• Excellent organizational, communication, and relationship-building skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Performance Targets

• Drive leads and traffic through influencer affiliate links to generate measurable business outcomes.
• Onboard 150 influencers (primarily via barter/affiliate, with selected ROI-driven paid collaborations).
• Ensure consistent delivery of high-quality, brand-aligned content.