HORECA / Institutional Sales Manager

8 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

Cumin Co. is a health-first cookware and kitchenware brand built for the modern Indian kitchen — blending design, material science, and innovation.

We are India’s first homegrown enamel-coated cast iron brand, backed by Fireside Ventures & Huddle Ventures. Our fast-growing portfolio spans cookware, bakeware, serveware, and kitchen appliances.

Everyday Healthware


Role Description

HORECA / Institutional Sales Manager


Key Responsibilities

HORECA Business Development

  • Identify, onboard, and grow HORECA clients including hotels, restaurants, cafés, caterers, and QSR chains.
  • Develop a strong pipeline of institutional and hospitality accounts.
  • Drive bulk, repeat, and contract-based orders for cookware and kitchenware.


Key Account Management

  • Manage relationships with chefs, purchase managers, F&B heads, and procurement teams.
  • Lead pricing discussions, negotiations, and deal closures.
  • Ensure high client satisfaction through proactive engagement and after-sales support.


Market Expansion & Strategy

  • Expand Cumin Co.’s footprint within the HORECA segment across assigned regions.
  • Track industry trends, competitor offerings, and emerging hospitality formats.
  • Capture market feedback and work with product teams on HORECA-specific requirements.


Sales Execution & Coordination

  • Own monthly and quarterly sales targets for the HORECA segment.
  • Maintain accurate sales pipelines, forecasts, and MIS reports.
  • Coordinate with supply chain, operations, and finance teams to ensure timely fulfilment and smooth execution of orders.


Cross-Functional Collaboration

  • Work closely with marketing on sampling, demos, tastings, exhibitions, and trade events.
  • Support branding initiatives and partnerships within the hospitality ecosystem.


Requirements

  • 4–8 years of experience in

    HORECA / Institutional B2B Sales

    , preferably in kitchenware, hospitality supplies, commercial equipment, FMCG, or consumer durables.
  • Strong network within hotels, restaurants, and foodservice institutions.
  • Proven ability to close high-value, recurring B2B deals.
  • Strong communication, negotiation, and relationship-management skills.
  • Target-oriented, self-driven, and comfortable with field sales and travel.


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  • Opportunity to build and scale the HORECA sales vertical in a fast-growing brand.
  • High ownership role with direct impact on revenue growth.
  • Work with a premium, health-focused product portfolio.
  • Fast-paced, entrepreneurial work environment.

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