HORECA / Institutional Sales Manager

Company Description

Cumin Co. is a health-first cookware and kitchenware brand built for the modern Indian kitchen — blending design, material science, and innovation.

We are India’s first homegrown enamel-coated cast iron brand, backed by Fireside Ventures & Huddle Ventures. Our fast-growing portfolio spans cookware, bakeware, serveware, and kitchen appliances.

Everyday Healthware

Role Description

HORECA / Institutional Sales Manager

Key Responsibilities

HORECA Business Development

• Identify, onboard, and grow HORECA clients including hotels, restaurants, cafés, caterers, and QSR chains.
• Develop a strong pipeline of institutional and hospitality accounts.
• Drive bulk, repeat, and contract-based orders for cookware and kitchenware.

Key Account Management

• Manage relationships with chefs, purchase managers, F&B heads, and procurement teams.
• Lead pricing discussions, negotiations, and deal closures.
• Ensure high client satisfaction through proactive engagement and after-sales support.

Market Expansion & Strategy

• Expand Cumin Co.’s footprint within the HORECA segment across assigned regions.
• Track industry trends, competitor offerings, and emerging hospitality formats.
• Capture market feedback and work with product teams on HORECA-specific requirements.

Sales Execution & Coordination

• Own monthly and quarterly sales targets for the HORECA segment.
• Maintain accurate sales pipelines, forecasts, and MIS reports.
• Coordinate with supply chain, operations, and finance teams to ensure timely fulfilment and smooth execution of orders.

Cross-Functional Collaboration

• Work closely with marketing on sampling, demos, tastings, exhibitions, and trade events.
• Support branding initiatives and partnerships within the hospitality ecosystem.

Requirements

• 4–8 years of experience in

  HORECA / Institutional B2B Sales

  , preferably in kitchenware, hospitality supplies, commercial equipment, FMCG, or consumer durables.
• Strong network within hotels, restaurants, and foodservice institutions.
• Proven ability to close high-value, recurring B2B deals.
• Strong communication, negotiation, and relationship-management skills.
• Target-oriented, self-driven, and comfortable with field sales and travel.

Apply Now

• Opportunity to build and scale the HORECA sales vertical in a fast-growing brand.
• High ownership role with direct impact on revenue growth.
• Work with a premium, health-focused product portfolio.
• Fast-paced, entrepreneurial work environment.