Head – Real Estate Sales, Marketing, Liaisoning, Legal & CRM

Job Title: Head – Sales, Marketing, Liaisoning, Legal & CRM

Department: Business Operations
Reporting To: Managing Director
Location: Sithalapakkam, Chennai (On-site)
Job Type: Full-time

Position Overview

The Head – Sales, Marketing, Liaisoning, Legal & CRM is responsible for overseeing the complete real estate business cycle — from project approvals to customer handover. This role requires a strategic leader with strong multi-departmental coordination, business acumen, and legal awareness to ensure smooth project execution and sales success.

Key Responsibilities

1. Sales Management

• Lead and manage the entire sales team to achieve monthly and annual sales targets.
• Develop and implement sales strategies to maximize revenue and optimize pricing.
• Manage customer site visits, negotiations, booking processes, and closure.
• Coordinate with financial institutions for home loan tie-ups and faster approvals.
• Review sales funnel reports and conversion ratios regularly.

2. Marketing & Branding

• Plan and execute digital and offline marketing campaigns for lead generation.
• Oversee branding, creative design, print materials, hoardings, and social media presence.
• Coordinate with external marketing agencies, designers, and digital teams.
• Track campaign performance and ensure cost-effective lead generation.
• Organize events, roadshows, and promotional activities to enhance brand reach.

3. Liaisoning & Approvals

• Coordinate with government departments, CMDA, DTCP, TNRERA, and local bodies for approvals and compliance.
• Manage documentation and follow-up for project sanctions, layouts, and NOCs.
• Maintain strong relationships with regulatory authorities, revenue, and planning departments.
• Keep management informed about all statutory and legal updates affecting the projects.

4. Legal Coordination

• Liaise with legal advisors for title verification, development agreements, MoUs, and sale deeds.
• Ensure all project documents are legally compliant and properly executed.
• Oversee due diligence, registration processes, and customer documentation.
• Coordinate resolution of any legal disputes related to land, buyers, or third parties.

5. CRM & Customer Relations

• Supervise the CRM team for post-sale customer support, payment follow-ups, and document handovers.
• Maintain a high level of customer satisfaction through prompt communication and issue resolution.
• Monitor pending customer documentation, loan coordination, and registration scheduling.
• Track customer feedback and propose process improvements.

6. Strategic & Administrative

• Collaborate with senior management on business strategy, budgeting, and project planning.
• Create process manuals and standard operating procedures for all departments.
• Conduct regular review meetings and performance evaluations of departmental teams.
• Ensure cross-functional coordination among Sales, Marketing, CRM, Legal, and Liaison departments.

Skills & Competencies

• Strong leadership and team management skills.
• Deep understanding of real estate laws, marketing trends, and sales operations.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinker with attention to operational detail.
• Proficiency in CRM software, MS Office, and real estate ERP systems.

Educational Qualification

• Bachelor’s Degree in Business Administration / Law / Civil Engineering / Marketing.
• MBA or Postgraduate Diploma in Real Estate, Marketing, or Management preferred.

Experience

• Minimum 10–15 years of experience in real estate sales, marketing, or project management.
• Must have exposure to approvals, documentation, and customer management.

Compensation

• Salary: ₹80,000 – ₹1,50,000 per month (based on experience and performance).
• Incentives and performance bonuses as per company policy.

Job Type: Full-time

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person