Head - Production & Influencer Marketing

About Us:

Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Position Overview:

Head – Production & Influencer Marketing

The role will work closely with Creative, Strategy, Client Servicing, Media, and Business Development teams.

Key Responsibilities:

Production Leadership

• Lead all aspects of content production across digital films, branded content, social media, influencer-led campaigns, and experiential shoots
• Own production planning, budgeting, timelines, vendor negotiations, and execution
• Build and manage a strong ecosystem of directors, production houses, photographers, studios, and post-production partners
• Ensure best-in-class output while maintaining cost efficiency and timelines
• Oversee quality control, compliance, and brand guidelines across all production deliverables

Influencer Marketing Leadership

• Build, scale, and lead GRAPES’ influencer marketing vertical
• Develop influencer strategies across platforms (Instagram, YouTube, LinkedIn, Snapchat, emerging platforms)
• Own influencer discovery, onboarding, contracting, pricing, and long-term partnerships
• Drive creator-led IPs, always-on influencer programs, and large-scale influencer campaigns
• Stay ahead of influencer trends, platform updates, and creator economy innovations

Client & Business Leadership

• Act as a senior client partner for key accounts
• Lead influencer and production pitches, proposals, and POVs
• Collaborate with Business Development teams to create monetizable influencer and content offerings
• Drive measurable ROI, performance tracking, and reporting for influencer programs

Team & Process Management

• Build, mentor, and manage high-performing production and influencer teams
• Define SOPs, workflows, and best practices for scalable delivery
• Foster a culture of creativity, accountability, and collaboration

Key Skills & Competencies:

• Deep expertise in

  content production & influencer marketing

• Strong understanding of

  digital platforms, social trends, and creator economy

• Proven experience managing

  large budgets and complex productions

• Excellent negotiation, vendor management, and client communication skills
• Strategic thinker with strong operational execution
• Leadership mindset with experience building and scaling teams

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 7–8 years of experience in digital agencies, influencer marketing firms, or production houses
• Strong network of influencers, creators, and production partners