Head of Marketing – Real Estate

Job Title: Head of Marketing – Real Estate

Location: GHR CALLISTO, Kollur, Hyderabad

Department: Marketing

Reporting To: CEO / Management

Job Summary:

We are looking for a strategic and hands-on Head of Marketing to lead the marketing efforts for our real estate vertical. This role will be responsible for developing and executing multi-channel marketing strategies, overseeing digital and offline campaigns, generating high-quality leads, and working closely with sales to drive business outcomes. The role also demands strong content creation capabilities, an eye for design, and a deep understanding of the competitive landscape.

Key Responsibilities:

Marketing Strategy & Execution

• Plan, develop, and execute 360-degree marketing strategies for new and ongoing projects.

• Align marketing efforts with project sales goals and business objectives.

• Monitor and manage marketing budgets and ROI across channels.

Digital & Performance Marketing

• Design and run digital campaigns (Google Ads, Meta, SEO, YouTube, etc.).

• Use analytics tools to track campaign performance and continuously optimize.

• Coordinate with CRM and Sales teams for lead nurturing and tracking.

Sales Tracking & MIS

• Monitor daily sales, lead flow, and marketing impact.

• Create and share detailed MIS reports (daily, weekly, monthly) with stakeholders.

• Use insights to fine-tune campaign effectiveness and decision-making.

Agency & Vendor Coordination

• Conduct weekly meetings with all marketing and media agencies to track progress.

• Oversee creative development, media buying, branding activities, and execution timelines.

• Manage print vendors, event agencies, digital partners, and OOH vendors.

Content Creation & Collateral Development

• Lead content strategy for brochures, flyers, hoardings, social media, videos, and digital ads.

• Work with designers and copywriters to deliver compelling, brand-aligned communication.

• Drive storytelling and visual identity for each project based on its unique USPs.

Competitor & Market Research

• Conduct ongoing competitor benchmarking across product offerings, pricing, campaigns, and brand positioning.

• Generate insights for market trends, buyer behavior, and location-based dynamics.

• Use findings to refine positioning, messaging, and creative direction.

Offline Marketing & Branding

• Plan and execute offline campaigns including hoardings, print media, events, and site branding.

• Ensure brand consistency and premium execution across all physical touchpoints.

Cross-Functional & Team Leadership

• Collaborate with Sales, CRM, Design, Architecture, and Project teams.

• Manage and mentor the in-house marketing team and content creators.

• Drive alignment through structured communication and joint reviews.

Qualifications & Skills:

• MBA in Marketing or equivalent.

• 8–15 years of experience in real estate or a related industry, with proven leadership.

• Deep understanding of both brand and performance marketing.

• Strong grasp of CRM systems, analytics dashboards, and digital tools.

• Excellent communication, content, and storytelling skills.

• Proactive, detail-oriented, and highly organized.