Head of Marketing Operations

About Musicland 2026

Musicland 2026 is set to be India’s most electrifying music festival — a cultural explosion of sound, lights, and experiences. Featuring global headliners, top Indian artists, and immersive stage productions, Musicland 2026 aims to redefine live entertainment and become the heartbeat of youth culture in India.

strategic, creative, and hands-on Marketing Head

Key Responsibilities

• Develop & Execute the Marketing Strategy

  for Musicland 2026 — from pre-launch buzz to post-event engagement.
• Oversee

  brand positioning, media planning, social media, influencer tie-ups, PR, and digital campaigns

  across all platforms.
• Design a powerful

  go-to-market plan

  that builds hype, drives ticket sales, and maximizes audience engagement.
• Lead

  content creation, storytelling, and visual branding

  in collaboration with creative and production teams.
• Drive partnerships with

  digital platforms, OTTs, radio, media houses, and youth brands

  for cross-promotions.
• Manage

  marketing budgets, performance metrics, and campaign analytics

  to ensure high ROI.
• Supervise on-ground branding, experiential zones, and brand activations during the event.
• Coordinate closely with Sponsorship, PR, and Artist Management teams for unified brand communication.
• Lead a team of digital marketers, designers, and agency partners to execute large-scale campaigns.

Requirements

• 4–6 years of experience in

  event marketing, entertainment, youth marketing, or brand management

  .
• Strong knowledge of

  digital and performance marketing

  , social media trends, and audience engagement tactics.
• Proven success in

  driving ticket sales, audience growth, or large-scale brand campaigns

  .
• Excellent leadership, communication, and creative strategy skills.
• Experience managing teams, agencies, and large marketing budgets.
• Passion for

  music, pop culture, and live events

  is a must.

Perks

• Be the marketing mind behind India’s biggest live music experience.
• Work with top artists, global brands, and creative collaborators.
• Freedom to innovate, experiment, and create viral campaigns.
• Festival access, industry networking, and a high-energy creative environment.

Compensation

• Competitive salary + performance-based incentives

Qualifications

• MBA or Degree in Marketing, Event Management or related field