Head of Marketing & Intelligence | FINJO N1131

Role Overview

As the Head of Marketing & Intelligence, you will:

Lead the marketing vision, strategy, and execution across India, Singapore, and emerging markets.

Build and scale brand narrative, ensuring consistent communication across all touchpoints

digital, on-ground, and partnerships.

Use data, analytics, and market intelligence to refine campaigns, optimise ROI, and inform business

decisions.

Drive demand generation across channels: clinics, corporates, schools, and health partners.

Oversee and elevate a multidisciplinary marketing team (digital, content, creative, SEO, and engagement).

Champion thought leadership and community engagement through podcasts, events, and collaborations.

Key Responsibilities

Strategy & Leadership

Develop and execute a comprehensive marketing roadmap aligned with growth goals.

Position as a category leader in preventive oral health.

Lead regional marketing strategy for India and Southeast Asia.

Brand & Creative

Shape and refine brand messaging, ensuring consistency and emotional resonance.

Oversee content, campaigns, and visual storytelling that highlight GenAI leadership and impact.

Ensure marketing assets , futuristic aesthetic.

Intelligence & Growth

Leverage analytics to track funnel metrics, user acquisition cost, LTV, and campaign performance.

Conduct market analysis to identify new opportunities, segments, and trends.

Collaborate with product and sales teams to align marketing efforts with revenue outcomes.

Team Leadership

Mentor and guide the marketing team encouraging ownership, experimentation, and innovation.

Coordinate with external agencies and partners for specialised campaigns.

Qualifications & Experience

Think in stories and systems balancing creative intuition with analytical precision.

Have 610 years of experience in brand marketing, growth, or integrated communications (healthtech or

tech ecosystem preferred).

Have led cross-functional marketing teams and campaigns across geographies.

Are fluent in digital performance metrics, funnel optimisation, and content strategy.

Can make data emotional and storytelling measurable.

Believe in building impact, not just visibility.