Head of Marketing

priti.d@finsmartaccounting.com

Location

Experience

Reporting to

Team Size

Key Responsibilities

1. Marketing Leadership & Strategy

•  Lead and own the entire marketing function at Finsmart both strategic and executional.
•  Develop and execute an integrated marketing plan aligned with business growth goals, brand vision, and global market priorities.
•  Collaborate with founders and sales leaders to build go-to-market (GTM) strategies for service lines and geographies.

2. Brand Building

•  Strengthen Finsmarts positioning as a category leader in offshore accounting.
•  Build consistent messaging across all touchpoints: digital, events, partnerships, and internal communication.
•  Drive employer branding initiatives to attract top talent.

3. Digital Marketing Oversight

•  Oversee SEO, paid campaigns (Google/LinkedIn), webinars, email marketing, and podcast strategy.
•  Manage HubSpot, SEMrush, and other MarTech tools for lead generation and automation.
•  Optimize web presence and digital funnels to improve engagement and conversions.

4. Physical Marketing & Events

•  Plan and execute event strategies — booth participation, sponsorships, client events at top accounting conferences like SNH, Accountex, etc.
•  Ensure on-ground brand experience is consistent and memorable.

5. Content & Creative Management

•  Supervise the creation of high-quality, engaging, and brand-aligned content: blogs, videos, social media, whitepapers, landing pages.
•  Lead the internal creative team: content writers, designers, video editors.
•  Innovate storytelling for social and podcast formats with strong hooks and audience engagement.

6. Partnerships & Demand Generation

•  Drive marketing-qualified leads through creative campaigns and partnership initiatives.
•  Collaborate with alliances, podcast guests, influencers, and clients to grow audience reach.

7. Team Leadership & Cross-functional Collaboration

•  Inspire, manage, and mentor a team of 8–10 specialists across content, SEO, events, and design.
•  Work closely with Sales, HR, Tech, and Operations to align marketing efforts across the organization.

Desired Candidate Profile

Skills & Qualities

•  Strong brand thinker with a hands-on execution mindset.
•  High energy, creative thinker with a bias for action.
•  Deep understanding of digital funnels, inbound marketing, and brand storytelling.
•  Strong grasp on analytics and ability to use data to drive decisions.
•  Confident working in a fast-paced, entrepreneurial environment.

Education

•  Master’s degree in Marketing, Communication, or Business from a reputed institution.

Tools & Tech Exposure

•  Proficiency in HubSpot, SEMrush, Google Analytics, LinkedIn Campaign Manager, Canva/Adobe, Web CMS, and marketing automation tools.

Domain & Market Fit

•  Prior experience in 

  professional services

  , consulting, SaaS, or outsourcing industry.
•  Exposure to 

  global markets, especially USA

   and APAC.
•  Demonstrated ability to build or significantly scale a 

  B2B services brand

  .

What’s in it for You?

•  Lead the brand and marketing charter of a fast-scaling company.
•  Directly impact business growth through your strategy and execution.
•  Collaborate with founders and thought leaders in the accounting/offshoring space.
•  Be part of a purpose-driven, ambitious, and fun-loving team.