Head of Marketing

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Reports To:

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Role Objective

Home Services App

world-class cross-functional growth team

Key Responsibilities1?? Growth Strategy & Execution

• Develop and own the

  comprehensive growth roadmap

  for the app in North America covering user acquisition, retention, activation, and monetization.
• Craft and execute

  multi-channel acquisition campaigns

  (Google UAC, Meta Ads, Apple Search Ads, programmatic, influencer collaborations).
• Leverage

  ASO (App Store Optimization)

  and

  SEO

  to dominate organic discovery in home service and local intent categories.
• Identify new user funnels and optimize CAC:LTV ratios by balancing organic and paid channels.
• Drive localization, pricing, and offer strategies tailored to US and Canadian audiences.

2?? Product-Led & Data-Driven Growth

• Collaborate with Product and Engineering to implement

  in-app referral programs, push notifications, gamification

  , and retention workflows.
• Partner with Data Analytics to build a

  real-time Growth Dashboard

  (installs, MRR, churn, cohort analysis, CAC, LTV).
• Establish and continuously refine the

  North America go-to-market (GTM)

  plan using A/B testing, funnel analysis, and user segmentation.
• Leverage CRM automation tools (HubSpot, Braze, MoEngage) for lifecycle marketing.

3?? Market Expansion & Partnerships

• Build

  regional partnerships

  with aggregators, real estate platforms, and local service providers to accelerate adoption.
• Lead

  affiliate and referral programs

  to create viral loops.
• Align with local marketing agencies in the US & Canada for PR, brand awareness, and localized campaign execution.
• Ensure brand positioning aligns with cultural, regulatory, and service nuances of each region.

4?? Team Building & Leadership

• Recruit, coach, and scale a

  cross-functional growth organization

  , including:

• ASO/SEO Specialists

  for app visibility and search dominance.

• Performance Marketing Managers

  for paid campaigns and acquisition.

• Data Analysts

  for measurement, attribution, and forecasting.

• Creative & Content Strategists

  for copy, visuals, and storytelling.

• CRM/Lifecycle Managers

  for retention and engagement.
• Foster a

  data-first, experiment-driven culture

  with weekly growth sprints and learning loops.

Ideal Candidate Profile

• 812 years of experience in

  growth, marketing, or digital strategy

  roles, ideally within

  on-demand, service, or marketplace apps

  .
• Proven success scaling apps in

  US and Canadian markets

  with data-backed performance outcomes.
• Expertise in

  ASO, SEO, performance marketing, and lifecycle CRM automation.

• Strong analytical background ability to interpret data, drive insights, and pivot strategy quickly.
• Prior experience in leading and mentoring a global, cross-functional growth team.
• Entrepreneurial mindset with deep understanding of both

  customer psychology and growth metrics.

Leadership Impact

• Build a

  North America growth powerhouse

  a self-sufficient team that combines marketing, analytics, and creativity.
• Position the

  ClientCurve Home Services App

  among the

  Top 3 in Home Utility/Services category

  in both the

  US and Canada

  within 12 months.
• Create a

  repeatable, data-backed playbook

  for expansion into new international markets.