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12.0 - 16.0 years

0 Lacs

pune, maharashtra

On-site

As a Marketing Automation Manager at Accenture, your role will involve driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. You will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Working closely with clients, you will design, build, and implement initiatives to improve business performance. Your responsibilities will include planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. You will design new campaign strategies based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In addition, you will lead discovery and design workshops with clients, follow proven methodologies to enable clients to achieve their unique business objectives, and develop project plans and design documents. You will collaborate with technology solution providers and marketing agencies to deliver the best solutions, possess a strong understanding of marketing processes and technologies, and be proficient in research and analysis. To excel in this role, you should have strong analytical, problem-solving, and communication skills. You must be able to work effectively in a fast-paced, dynamic environment and use insights for campaign and strategy optimization. Additionally, experience with Mar-tech tools such as Adobe Campaign, Adobe Experience Cloud, Marketo, and others will be beneficial. This position offers an opportunity to work on innovative projects, career growth, and leadership exposure. If you are a driven professional with 12-14 years of experience and possess a degree in any field, we encourage you to apply and bring your best skills forward to contribute to our team at Accenture.,

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10.0 - 14.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Marketing Platform Auto Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Technical Skills: Familiarity with CRM technologies and platforms, including Salesforce, HubSpot, or similar. Analytical Skills: Advanced data analysis skills to interpret CRM performance metrics and make data-driven recommendations. Digital Marketing: Understanding of digital marketing strategies and their integration with CRM efforts. Project Management: Experience in project management and the ability to manage multiple projects simultaneously. CRM Expertise: Proven experience in CRM management, with a deep understanding of CRM platforms and tools. Leadership: Strong leadership and team management skills, with a track record of successfully leading and developing high-performing teams. SLA Management: Experience in managing SLAs and ensuring compliance with service standards. Quality Assurance: Ability to implement and enforce quality assurance practices across CRM operations. Data Management: Expertise in data management and segmentation strategies to drive effective CRM campaigns. Process Improvement: Demonstrated ability to drive continuous improvement and optimize CRM processes. Communication: Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders. Roles and Responsibilities: Team Leadership: Lead, mentor, and manage multiple CRM teams, ensuring alignment with organizational goals and CRM strategies. Provide guidance and support to team members, facilitating professional development and addressing performance issues. Campaign skills: Hands on experience on Figma, HTML5, CSS3, Javascript to lead different CRM team Hands on knowledge on Adobe CRM platform and good to have Braze platform skills Knowledge on email simulator Litmus, Email on Acid etc would be desired Knowledge on Adobe platforms to support Developers and QC Campaign Oversight: Oversee the planning, execution, and optimization of CRM campaigns across various channels, including email, SMS, push notifications etc Ensure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics. SLA Management: Monitor and ensure compliance with SLAs for campaign execution, issue resolution, and overall CRM operations. Develop and implement processes to track and report on SLA adherence, identifying and addressing any deviations promptly. Quality Assurance: Implement and enforce quality assurance practices across all CRM teams to ensure accuracy and effectiveness of campaign setups and data management. Conduct regular reviews and audits of campaign processes and outputs to maintain high standards of quality. Data Management: Oversee data hygiene and management practices, ensuring the integrity and accuracy of CRM data. Implement best practices for data segmentation, targeting, and personalization to optimize campaign effectiveness. Process Improvement: Drive continuous improvement initiatives to enhance CRM processes, tools, and strategies. Stay updated with the latest CRM technologies and industry trends to recommend and implement best practices. Collaboration and Communication: Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts. Maintain effective communication with stakeholders, providing regular updates on CRM performance, challenges, and opportunities. Performance Reporting: Develop and maintain comprehensive reports on CRM campaign performance, SLA adherence, and team productivity. Analyze performance data to identify trends, insights, and areas for improvement. Compliance and Best Practices: Ensure that all CRM activities adhere to legal and regulatory requirements, including data privacy and anti-spam laws. Promote and enforce best practices for CRM operations and customer engagement. Show more Show less

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5.0 - 7.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

About the Role: Were looking for a sharp, experienced, and hands-on MarTech Strategy Specialist with 5+ years of experience in CEP platforms like CleverTap, MoEngage, and Braze. If you&aposve built campaign strategies, configured user journeys, and collaborated across teams to deliver scalable lifecycle programs, this role is for you. This is a critical, high-impact position at Attributics, where you&aposll be part of the core team shaping marketing operations and customer engagement strategy for high-growth clients. Key Responsibilities: Lead strategy, planning, and execution of multi-channel marketing campaigns (Push, Email, WhatsApp, In-App, SMS) using CleverTap, MoEngage, and Braze Architect user journeys and lifecycle strategies that drive acquisition, engagement, retention, and reactivation Own configuration and governance of segments, events, user properties, and campaign rules within these CEPs Collaborate with growth, product, and engineering teams to translate business goals into structured campaign flows and automations Act as an internal subject matter expert on CEP tools, staying updated with the latest capabilities and best practices Requirements: 5+ years of hands-on experience with CleverTap, MoEngage, or Braze Proven experience in strategizing and executing campaigns across lifecycle stages and digital channels Strong understanding of user segmentation, event-based targeting, and real-time personalization Ability to work independently and manage projects across multiple stakeholders Excellent verbal and written communication Nice to Have - Prior agency or consulting experience in campaign operations or lifecycle marketing Experience working with engineering teams on data instrumentation Familiarity with marketing attribution models and retention metrics (LTV, churn, etc.) What We Offer: Competitive salary and performance-linked incentives Work alongside a high-caliber team across MarTech, data, and growth Opportunity to shape the campaign engine at a fast-growing MarTech startup 5-day work week Informal dress code and flexible hours Snacks, coffee, and a fun office vibe About Attributics Attributics helps brands personalize and optimize all consumer touchpoints to improve user engagement, retention, and lifetime value. It&aposs the only solution built to address the needs of retention and growth teams, combining audience analytics, deep segmentation, multi-channel engagement, and automation in one platform. What makes us different A full-stack solution with AI-powered customer journey orchestration, real-time analytics, and personalization all in one dashboard. We work with leading brands to help them get more from every user. Show more Show less

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12.0 - 16.0 years

0 Lacs

pune, maharashtra

On-site

As a Marketing Automation Manager at Accenture, you will play a crucial role in driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your responsibilities will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. You will work closely with clients as consulting professionals to design, build, and implement initiatives that improve business performance. Your main focus will be on planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. Additionally, you will design new campaign strategies and marketing plans based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In this role, you will gather business requirements, design processes and solutions for marketing and advertising implementations, and work on campaign attribution and strategy optimization. You will also drive business development efforts and contribute to thought leadership in the marketing automation space. To excel in this position, you should partner and team with technology solution providers and marketing agencies, have a strong understanding of marketing processes and technologies, and be proficient in research, analysis, and identifying new opportunities. Additionally, you should be able to establish effective working relationships, lead teams independently, and work effectively in a remote and unstructured environment. Your technical skills should include relevant experience in the required domain, strong analytical and problem-solving abilities, and a good understanding of marketing technologies. Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools is preferred, along with exposure to Campaign tools like Pega decisioning, SFMC, etc. Proficiency in using marketing analytics tools and implementing MarTech platforms like Adobe Experience Cloud will be beneficial for this role. This position offers you the opportunity to work on innovative projects, grow in your career, and gain leadership exposure within Accenture. If you have 12-14 years of experience and any degree qualification, and possess the required skills and expertise, we invite you to bring your best skills forward and contribute to our dynamic team. About Our Company | Accenture,

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

As a Consultant at Accenture, you will be responsible for designing, building, and configuring customer engagement solutions using Braze or Adobe Marketing Automation Platforms to meet business process and marketing automation requirements. Your role will involve designing innovative cross-channel campaign strategies, gathering business requirements, and configuring marketing journeys within Braze. You will also conduct capability assessments, define target operating models, and develop marketing use cases and business cases to optimize marketing effectiveness. Your key responsibilities will include designing campaign strategies and marketing plans across channels, setting up marketing journeys, programs, and campaigns within the Braze platform, and collaborating with clients to ensure seamless implementation and adoption of new tools and processes. Additionally, you will lead assessments of marketing processes and technologies, contribute to thought leadership in the campaign management and digital advertising space, and support business development activities. To be successful in this role, you should have at least 4 years of hands-on/functional consultant experience in Braze implementation or equivalent Adobe experience. You must possess extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions. Strong analytical skills, expertise in customer acquisition, journey lifecycle, and engagement strategies, as well as familiarity with Martech/Adtech platform technologies are essential for this position. The ideal candidate will have a strong educational background with a B.Tech/BE + MBA degree preferred. You should follow proven methodologies and best practices to enable clients to meet business objectives using Braze, and provide post-go-live consulting to ensure smooth adoption and optimization of Braze implementations. This position is based in Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, or Chennai. If you have a minimum of 5 years of relevant experience and the required educational qualifications, we encourage you to apply and be a part of our dynamic team at Accenture.,

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4.0 - 8.0 years

0 Lacs

karnataka

On-site

As a Marketing Automation Consultant at Accenture, you will play a crucial role in designing, building, and configuring customer engagement solutions using Braze or Adobe Marketing Automation Platforms. Your primary responsibility will be to create innovative cross-channel campaign strategies, gather business requirements, and configure marketing journeys within the Braze platform. Additionally, you will conduct assessments, define target operating models, and develop marketing use cases to enhance marketing effectiveness. Your day-to-day tasks will involve designing campaign strategies, setting up marketing journeys, conducting capability assessments, and collaborating with clients to ensure seamless Braze implementation. You will also lead assessments of marketing processes, define KPIs, and contribute to business development in the campaign management and digital advertising space. To excel in this role, you should have at least 4 years of hands-on experience in Braze implementation or equivalent Adobe experience. You must possess strong analytical skills, expertise in customer acquisition strategies, and the ability to design customer experience journeys using Braze. Furthermore, familiarity with Martech/Adtech platform technologies and experience in developing business cases for technology solutions are essential. The ideal candidate will have a BE/BTech + MBA educational background and a proven track record of delivering impactful solutions using Braze or Marketing Automation Platforms. You should follow proven methodologies and best practices, provide post-go-live consulting, and ensure smooth adoption and optimization of Braze implementations. This position is based in either Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, or Chennai, and requires a minimum of 5 years of relevant experience. If you are passionate about transforming marketing processes and driving business growth through innovative strategies, we encourage you to apply and be a part of our dynamic team at Accenture.,

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4.0 - 7.0 years

7 - 10 Lacs

Mumbai, Delhi / NCR, Bengaluru

Work from Office

Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate with growth, product, and design teams to ensure cohesive customer journeys Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates Requirements: 4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics Strong understanding of customer segmentation, automation flows, and data-driven campaign planning Proven track record of increasing customer retention and driving revenue through lifecycle marketing Excellent copywriting, analytical, and cross-functional collaboration skills Location-Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad,Remote

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4.0 - 8.0 years

0 Lacs

madurai, tamil nadu

On-site

You are responsible for leading the performance and lifecycle strategy of our Sportstech Live App as a Subscription Growth & Retention Manager. Your primary focus will be on increasing user conversion, enhancing app engagement, and reducing churn to establish long-term subscriber value. You will collaborate with various teams including product, marketing, data, and design to optimize the user journey at every stage. Effective communication is crucial as you will be required to present insights, drive campaigns, and influence strategies across departments. Your key responsibilities will include: - Increasing trial-to-paid and visitor-to-subscriber conversion through data-driven testing and messaging. - Developing and managing onboarding experiences to drive user activation and habit formation. - Analyzing user behavior, identifying churn risk, and implementing proactive retention strategies. - Conducting A/B and multivariate tests across app flows, pricing, messaging, and CRM. - Launching and overseeing multi-channel lifecycle campaigns (email, in-app, push notifications). - Owning and reporting on key performance indicators (KPIs) such as conversion rate, churn, LTV, renewal, and win-back. - Collaborating cross-functionally with Product, Creative, Data, and Customer Success teams. - Supporting App Store Optimization (ASO) efforts to increase app visibility and downloads. - Monitoring industry trends and benchmarking competitors in the fitness and health tech sectors. As a candidate, you should possess: - 4+ years of experience in subscription growth, lifecycle marketing, CRM, or digital product optimization. - A strong grasp of user behavior, conversion funnels, and retention metrics. - Experience with A/B testing platforms such as Firebase, Amplitude, or Optimizely. - Proficient analytical skills using SQL, Excel, or BI tools to derive actionable insights. - Familiarity with lifecycle platforms like Braze, Iterable, Leanplum, or similar. - Experience in freemium or trial-to-paid subscription business models. - Excellent written and verbal communication skills to ensure alignment across teams and effectively communicate campaign outcomes and product enhancements. Preferred skills that would be considered a bonus include: - Background in fitness, wellness, or mobile apps. - Strong eye for UX/UI and design collaboration. - Understanding of gamification, habit loops, or loyalty program design. - Experience working across international markets and managing localization workflows. This is a full-time position located in Madurai and Bangalore. Health insurance is among the benefits offered.,

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5.0 - 10.0 years

8 - 17 Lacs

Hyderabad, Bengaluru, Mumbai (All Areas)

Hybrid

Job Title - Marketing Automation - B2C (Braze) | Consultant -Marketing Transformation Location: Bangalore/ Gurgaon/Mumbai/Hyderabad Must have skills: Braze/ Any Adobe Marketing Automation Platforms (Adobe Journey Optimizer, Adobe Campaign, Marketo) Good to have skills: Project Management, Strategy & Consulting, Job Summary: As a Consultant, you will be responsible for designing, building, and configuring customer engagement solutions (Braze/Adobe) to meet business process and marketing automation requirements. Your typical day will involve designing innovative cross-channel campaign strategies, gathering business requirements, and configuring marketing journeys within Braze. You will conduct capability assessments, define target operating models, and develop marketing use cases and business cases to optimize marketing effectiveness. Roles & Responsibilities: - Design innovative campaign strategies and marketing plans across channels using Braze. - Gather business requirements and design processes and solutions for Braze implementation. - Set up marketing journeys, programs, and campaigns within the Braze platform. - Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases. - Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes. - Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools. - Contribute to thought leadership and business development in the campaign management and digital advertising space. Professional & Technical Skills: - 4+ years of hands-on/functional consultant experience in Braze implementation with deep functional, industry and client facing experience (or) Equivalent Adobe experience (Adobe Campaign, Adobe Journey Optimizer, Marketo). - Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions. - Proven ability to design customer experience journeys and next-best-action strategies using Braze. - Expertise in customer acquisition, journey lifecycle and engagement strategies. - Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns. - Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions. - Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe.

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3.0 - 7.0 years

0 Lacs

karnataka

On-site

You should have at least 3+ years of experience in the field with expertise in Braze and mParticle CDP. Your responsibilities will include managing marketing automation software, technology solutions, and ensuring alignment with client objectives. You must possess strong problem-solving skills and be able to interpret metrics for future improvements. Collaborating with various teams to optimize marketing campaigns, customer engagement, and business performance through data analysis will be a crucial part of your role. Experience in Google Analytics, Google Tag Manager, Braze campaign management, mParticle CDP, and Snowflake DW is essential. You should have hands-on expertise in GA, GTM, and Braze with previous experience in the retail B2C industry digital applications. Managing martech across omni-channel applications like websites, mobile apps, and iPad is a must. Effective communication skills and prior experience working directly with business stakeholders on design, development, rollout, and review responses are required. Key Responsibilities: - Identifying the best marketing automation software and technology solutions for clients - Ensuring marketing strategies align with client objectives - Analyzing metrics such as conversion rates, cost per lead, and click-through rates for insights - Optimizing marketing campaigns, customer engagement, and business performance through data analysis - Collaborating with marketing, digital marketing, and data development teams for performance measurement and strategy improvement - Utilizing marketing technology tools such as Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, and Google Tag Management - Monitoring and analyzing data using KPIs like click-through rate, conversion rate, and cost per lead - Recommending ways to increase customer acquisition, demand generation, and revenue - Demonstrating expertise in using project management software, digital advertising platforms, and database management and analytics at an intermediate level,

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3.0 - 7.0 years

0 Lacs

karnataka

On-site

You should have at least 3+ years of experience and be proficient in Braze & mParticle CDP. Your responsibilities will include managing marketing automation software, implementing technology solutions, and ensuring alignment with client objectives. Strong problem-solving skills are essential for interpreting metrics and optimizing marketing campaigns. Collaborating with various teams to identify opportunities, measure performance, and recommend strategies for improvement is crucial. You will also be responsible for data analysis, reporting, and leveraging marketing technology tools like Braze, mParticle, Branch, Snowflake, Google Analytics, Firebase, and Google Tag Management. Additionally, you should possess expertise in using project management software, digital advertising platforms, and database management tools. Your role will involve analyzing data, suggesting ways to enhance customer acquisition, demand generation, and revenue, and using KPIs such as click-through rate, conversion rate, and cost per lead to gain insights for future improvements. Good communication skills and experience in retail B2C industry digital applications are a plus.,

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8.0 - 12.0 years

0 Lacs

noida, uttar pradesh

On-site

As a global creative production company, MediaMonks partners with clients across industries and markets to deliver exceptional work for leading businesses and brands. Operating at the intersection of creativity and technology, we offer a wide range of services from creative campaigns to bespoke development and design. Our in-house team of over 900 Monks collaborates across teams, time zones, and technologies to create award-winning work that has been recognized globally. Established in 2001 and deeply rooted in digital, MediaMonks has a strong presence in various locations worldwide including San Francisco, Los Angeles, London, Amsterdam, Shanghai, Sydney, and many more. We are known for our innovative approach to technology and our relentless pursuit of excellence in every project we undertake. We are currently seeking a dynamic individual to join our team as a Senior Full Stack Developer. In this role, you will be responsible for developing solutions on the Adobe Experience Cloud platform, specifically focusing on AEM Sites, Assets, Forms, and Screens, Adobe Campaign, AEP, AJO, and potentially other Java-based technology stacks. Working within an agile development environment, you will collaborate with team members to write robust, testable, and maintainable code that meets project requirements. To excel in this role, you should have at least 8 years of experience in a Senior Full Stack Developer role, with a strong background in Adobe Experience Cloud products development. Additionally, you should be well-versed in Java concepts and patterns such as Java/J2EE, JSP, Servlets, Spring, Sling, JMS, JUnit, and AOP, as well as modern web technologies including XML, HTML, CSS, AJAX, JavaScript, and frameworks like React, Angular, and Vue.js. Experience in building and consuming RESTful and GraphQL APIs, familiarity with content management systems like Adobe Experience Manager and Headless CMS, and proficiency in mobile development frameworks are also desired for this position. Knowledge of web analytics tools, SEO principles, CRM platforms, marketing automation tools, and database systems is a plus. In addition to technical skills, we are looking for individuals with strong soft skills including leadership abilities, problem-solving skills, excellent communication, collaboration, and adaptability. If you are passionate about technology, enjoy working in a fast-paced environment, and thrive on pushing boundaries, we invite you to join our team at MediaMonks and be part of our innovative and creative journey.,

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3.0 - 5.0 years

5 - 8 Lacs

Mumbai, Bengaluru, Delhi / NCR

Work from Office

Must have skills required: Communication, Braze, CSS, Hightouch, Intercom, Snowflake, HTML, JavaScript, SQL Compare Club is Looking for: Position Summary Compare Club is transforming into a data-driven organisation focused on delivering highly personalised marketing experiences. As a Lifecycle Automation Specialist , you will play a pivotal role in bringing this vision to life by supporting the development and implementation of automated marketing journeys across key customer touchpoints. This role ensures that automation systems work seamlessly in the backgroundmanaging data flow, maintaining data hygiene, launching campaigns on time, and ensuring messages reach the right members. Reporting to the Lifecycle Automations Manager, youll collaborate closely with the CRM, Member Experience, Tech, and Product teams. This opportunity is ideal for a technically minded individual looking to grow their career at the intersection of marketing, automation, and data. You'll gain hands-on experience with leading MarTech tools including Braze, Hightouch, Snowflake, and Intercomenabling smarter, faster, and more personalised customer journeys. Key Stakeholder Relationships Internal: Data & Analytics Product Team Sales Tech (Dev/IT) Business Development Member Experience Performance & Growth Brand & Content Compliance External: Platform Vendors Creative Agencies Outsourcing Partners Training Providers Key Responsibilities Lifecycle Automation Strategy & Implementation Support implementation of lifecycle marketing strategies using SQL and JavaScript-powered automations. Help maintain and improve automation workflows, progressively taking on greater responsibility. Translate strategic objectives into actionable marketing plans. Marketing Technology Support Develop basic JavaScript for use in automation platforms. Troubleshoot issues in marketing tech stack and work with IT/Dev teams on implementations. Data Analysis & Performance Optimisation Use SQL to analyse marketing and customer interaction data. Assist in maintaining data models and ETL processes. Support reporting and dashboard creation to track key metrics. Testing & Continuous Improvement Assist in A/B testing setup and analysis across various channels. Contribute to testing frameworks and continuous optimisation of campaigns. Communication & Stakeholder Management Support the rollout of new communication channels and initiatives. Maintain strong relationships with vendors and cross-functional teams. Act as a liaison between marketing and other departments to ensure alignment on capabilities and projects. Channel Management Assist with maintaining integrations across channels such as: Email: HTML/CSS development, basic JavaScript SMS Live Chat & Messengers Bots SDK Implementations: Push notifications, content cards Emerging Channels Code & Documentation Management Use version control systems (e.g., Git) to manage marketing automation code. Assist in maintaining technical documentation and knowledge base articles. Regulatory Compliance & Best Practices Ensure all marketing activities comply with relevant laws (e.g., GDPR, Spam Act). Apply secure coding practices and assist in audits to identify system vulnerabilities. Experience and Capabilities Professional Experience 3+ years in marketing operations, CRM, or automation execution roles. Experience in lifecycle marketing and multi-channel campaign execution. Understanding of email and SMS marketing best practices. Familiarity with A/B testing concepts. Exposure to project management methodologies. Technical Skills Experience with tools like Braze, Marketo, Salesforce Marketing Cloud, Adobe, or Klaviyo is valuable. Basic proficiency in HTML, CSS, and JavaScript (especially for email/web environments). Familiarity with SQL; willingness to grow expertise. Understanding of JSON, APIs, and webhooks. Willingness to learn version control tools like Git. Analytical & Problem-Solving Skills Foundational analytical skills with a data-driven mindset. Interest in segmentation, debugging, and workflow optimisation. Ability to communicate technical concepts clearly and effectively. Personal Attributes Quick learner and adaptable to evolving technologies. Self-motivated and proactive. Passionate about staying current with MarTech trends.

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2.0 - 7.0 years

7 - 7 Lacs

Ahmedabad

Remote

Must-have skills required: Braze /SFMC /Klaviyo, Email Campaigns, A/B testing Good to have skills: Photoshop, Mailchimp, Data Analysis, Salesforce, Dreamweaver Job Description: Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns, and reporting results. Diligently follow the following checklist to ensure the campaigns are delivered right and are a result-driven concept, code (HTML/CSS), and test email templates for campaigns using Email on Acid. Create, execute, and analyze A/B test plans to improve email campaign performance and conversion rates, including all metrics. Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients. Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns, and work on aligning each campaign's performance to the email marketing objective for each client. Assist in marketing automation campaigns, retargeting ads, list clearing, and other aspects of digital marketing. Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey, evaluate and improve the process of understanding the needs of each client to deliver a delightful experience. Educational Qualifications and Skills Required: At least 2+ years of experience setting up campaigns for digital or email marketing 2+ years of experience to build or get emails/landing pages built from a team that delivers results and meets clients' expectations Worked on at least a few DIY ESPs (like Mailchimp, Campaign Monitor, iContact) and one or two enterprise esp's like Salesforce Marketing Cloud, Marketo, Eloqua, etc, in setting up campaigns and creating segmentations, dynamic content, and reports. Must have experience working on any one tool: Sailthru / Braze / Klaviyo A technology-savvy or minded marketer with exposure and the capability of problem-solving and data analysis Good, standards-based HTML and CSS skills. Exposure on setting automation and campaigns for known ESPs Should be able to work in Photoshop & Dreamweaver Responsible self-starter, innovative thinker, analytic, detail-oriented; comfortable in a metrics-driven business environment Please visit our career page to explore other opportunities - https://surl.lt/kjqxkl

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6.0 - 10.0 years

15 - 20 Lacs

Ahmedabad

Remote

We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert/champion in one of the following Marketing Automation Platforms - SFMC / Braze / Klaviyo / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels. Platform/Domain Expertise: - Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices. - Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs. Channel-Specific Strategy Development: - Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI. - Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client. - Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes. Revenue Retention & Client Success: - Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams. - Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements. - Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration Operational Efficiency & Process Optimization: - Work closely with Campaign Managers / Executives to deliver multi-channel campaigns for clients within the SLAs with error-free execution. - Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels. - Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives. Skills Required/Educational Qualifications: - 6+ Years of experience in CRM / Marketing Automation. - Should possess an MBA or similar Master's Degree in Marketing. - Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar). - Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies. - Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI - Strong leadership skills with experience managing and developing high-performing teams. - Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients - Exceptional communication and collaboration skills, able to align cross-functional teams around shared goals - Ability to work in a fast-paced, dynamic environment with a focus on delivering results and driving continuous improvement Please visit our career page to explore other opportunities - https://surl.lt/kjqxkl

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4.0 - 9.0 years

10 - 12 Lacs

Ahmedabad

Remote

Job description: We are looking for a highly skilled marketing automation consultant who can act as a subject matter expert (SME), offering both technical expertise and strategic guidance. The ideal candidate will have deep experience across leading marketing automation platforms such as Braze, Klaviyo, Salesforce Marketing Cloud (SFMC), and others. This role demands someone capable of guiding clients on how to leverage these platforms effectively to optimize campaign performance, customer engagement, and marketing automation workflows. Key Responsibilities: Platform Expertise and Implementation: Design, configure, and optimize solutions across marketing automation platforms like Braze, Klaviyo and SFMC. Develop and manage advanced scripting, segmentation, and data workflows using platform-native scripting (e.g., Liquid, AMPScript), SQL, and APIs. Integrate automation platforms with CRMs (e.g., Salesforce, HubSpot CRM) and external systems using connectors and APIs. Troubleshoot and enhance journeys, automations, triggers, and messaging flows to ensure maximum efficiency. Maintain data models, segmentation logic, and preference centers for effective personalization and targeting. Campaign Management & Deliverability: Provide best practices for campaign setup, automation, dynamic content, and A/B testing. Perform deliverability audits, IP warming strategies, and inbox placement optimization. Guide on email authentication standards (SPF, DKIM, DMARC, BIMI) to maximize deliverability. Optimize templates for responsiveness, accessibility, and engagement across channels (email, SMS, push). Monitor key metrics (opens, CTRs, bounces, unsubscribes) and recommend data-driven improvements. Strategic Consulting and Industry Best Practices: Stay current with platform updates, industry trends, and emerging technologies. Recommend new tools and automation strategies to improve campaign effectiveness and ROI. Implement governance and compliance measures for GDPR, CCPA, CAN-SPAM, etc. Create documentation, knowledge bases, and training resources for internal and client teams. Customer Engagement and Cross-Channel Strategy: Advise clients on lifecycle marketing, customer journey mapping, and engagement strategy. Provide insight into competitor strategies and trends in the digital marketing ecosystem. Design and execute multi-channel strategies (email, SMS, push, in-app, social). Assist with cross-channel attribution, audience segmentation, and personalization frameworks. Key Skills & Qualifications: 4-7 years of hands-on experience with one or more marketing automation platforms (e.g., Braze, Klaviyo, SFMC, or similar). Proficiency in SQL, scripting (e.g., Liquid, AMPScript), APIs, and custom integrations. Strong understanding of email deliverability, compliance, and authentication protocols. Experience integrating with Sales/Service CRMs and managing multi-channel messaging flows. Solid background in A/B testing, campaign optimization, and performance reporting. Please visit our career page to explore other opportunities - https://surl.lt/kjqxkl

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2.0 - 5.0 years

4 - 9 Lacs

Hyderabad

Remote

Hello Candidate, Greetings From Hungry Bird IT Consulting services Pvt Ltd. we are hiring for Lifecycle Marketing Specialist for our client Location: Remote/Hybrid (as applicable) Experience: 2 - 5 Years Salary: As per industry standards Industry: Mobile Gaming / Digital Marketing / Mobile Apps Functional Area: Marketing / Advertising / MR / PR Role Category: Digital Marketing Employment Type: Full Time, Permanent Notice Period : Immediate to 10 days Job Description : Our client is seeking a Lifecycle Marketing Specialist who is passionate about crafting customer journeys and driving user engagement through data-driven marketing strategies. The selected candidate will be responsible for executing retention and monetization campaigns across email, push notifications, and in-app messaging for a portfolio of gaming and mobile app clients. Responsibilities: Develop and execute lifecycle marketing strategies to drive user engagement, retention, and monetization across Growth Vader's portfolio of clients. Design and implement personalized and targeted campaigns across various channels, including email, push notifications, and in-app messaging. Segment and target user cohorts based on behavioral and demographic data to deliver relevant and timely messages. Optimize lifecycle marketing campaigns for key performance metrics, including retention rate, churn rate, and lifetime value. Collaborate with cross-functional teams, including product, analytics, and user acquisition, to align lifecycle marketing initiatives with overall business goals. Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Stay up-to-date with industry best practices, trends, and technologies in lifecycle marketing. Requirements: Bachelors degree in marketing, communications, or a related field. Minimum 2 years of experience in lifecycle marketing, preferably in the gaming or mobile app industry. Proven track record of developing and executing successful lifecycle marketing campaigns that drive user engagement and retention. Experience with marketing automation platforms (e.g., Braze, Leanplum, Iterable) and customer relationship management (CRM) systems. Strong analytical skills and experience with data analysis and reporting tools. Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment. Passion for gaming and mobile entertainment is a plus (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171) Please furnish the below mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 995941717

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8.0 - 13.0 years

25 - 30 Lacs

Ahmedabad

Remote

Lead CRM campaigns using Braze across global brands. Built and tested emails, SMS, journeys, and data workflows. Managed developers, maintained data quality, and ensured seamless campaign delivery.

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7.0 - 12.0 years

20 - 30 Lacs

Ahmedabad

Work from Office

Lead CRM campaigns using Braze, configure templates, build queries, manage data integrations, troubleshoot, and guide remote developers. 7-10 years of experience with CRM platforms, SQL, APIs, and data. Required Candidate profile CRM expert with 7-10 years in Braze, SQL, APIs, email troubleshooting, CDP, and people management.

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3.0 - 6.0 years

10 - 17 Lacs

Bengaluru

Remote

Lifecycle Automation Specialist Experience: 3 - 5 Years Exp Salary : Upto AUD 30,000 / year Preferred Notice Period : Within 30 Days Shift : 3:30AM to 12:30PM IST Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full-Time, Indefinite Period (*Note: This is a requirement for one of Uplers' Clients) Must have skills required : Braze, CSS, Hightouch, Intercom, Snowflake, HTML, JavaScript, SQL Good to have skills : Communication Compare Club (One of Uplers' Clients) is Looking for: Lifecycle Automation Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you. Role Overview Description Compare Club is transforming into a data-driven organisation focused on delivering highly personalised marketing experiences. As a Lifecycle Automation Specialist, you will play a pivotal role in bringing this vision to life by supporting the development and implementation of automated marketing journeys across key customer touchpoints. This role ensures that automation systems work seamlessly in the backgroundmanaging data flow, maintaining data hygiene, launching campaigns on time, and ensuring messages reach the right members. Reporting to the Lifecycle Automations Manager, youll collaborate closely with the CRM, Member Experience, Tech, and Product teams. This opportunity is ideal for a technically minded individual looking to grow their career at the intersection of marketing, automation, and data. You'll gain hands-on experience with leading MarTech tools including Braze, Hightouch, Snowflake, and Intercomenabling smarter, faster, and more personalised customer journeys. Key Stakeholder Relationships Internal: Data & Analytics Product Team Sales Tech (Dev/IT) Business Development Member Experience Performance & Growth Brand & Content Compliance External: Platform Vendors Creative Agencies Outsourcing Partners Training Providers Key Responsibilities Lifecycle Automation Strategy & Implementation Support implementation of lifecycle marketing strategies using SQL and JavaScript-powered automations. Help maintain and improve automation workflows, progressively taking on greater responsibility. Translate strategic objectives into actionable marketing plans. Marketing Technology Support Develop basic JavaScript for use in automation platforms. Troubleshoot issues in marketing tech stack and work with IT/Dev teams on implementations. Data Analysis & Performance Optimisation Use SQL to analyse marketing and customer interaction data. Assist in maintaining data models and ETL processes. Support reporting and dashboard creation to track key metrics. Testing & Continuous Improvement Assist in A/B testing setup and analysis across various channels. Contribute to testing frameworks and continuous optimisation of campaigns. Communication & Stakeholder Management Support the rollout of new communication channels and initiatives. Maintain strong relationships with vendors and cross-functional teams. Act as a liaison between marketing and other departments to ensure alignment on capabilities and projects. Channel Management Assist with maintaining integrations across channels such as: Email: HTML/CSS development, basic JavaScript SMS Live Chat & Messengers Bots SDK Implementations: Push notifications, content cards Emerging Channels Code & Documentation Management Use version control systems (e.g., Git) to manage marketing automation code. Assist in maintaining technical documentation and knowledge base articles. Regulatory Compliance & Best Practices Ensure all marketing activities comply with relevant laws (e.g., GDPR, Spam Act). Apply secure coding practices and assist in audits to identify system vulnerabilities. Experience and Capabilities Professional Experience 3+ years in marketing operations, CRM, or automation execution roles. Experience in lifecycle marketing and multi-channel campaign execution. Understanding of email and SMS marketing best practices. Familiarity with A/B testing concepts. Exposure to project management methodologies. Technical Skills Experience with tools like Braze, Marketo, Salesforce Marketing Cloud, Adobe, or Klaviyo is valuable. Basic proficiency in HTML, CSS, and JavaScript (especially for email/web environments). Familiarity with SQL; willingness to grow expertise. Understanding of JSON, APIs, and webhooks. Willingness to learn version control tools like Git. Analytical & Problem-Solving Skills Foundational analytical skills with a data-driven mindset. Interest in segmentation, debugging, and workflow optimisation. Ability to communicate technical concepts clearly and effectively. Personal Attributes Quick learner and adaptable to evolving technologies. Self-motivated and proactive. Passionate about staying current with MarTech trends. How to apply for this opportunity: Easy 3-Step Process: 1. Click On Apply! And Register or log in on our portal 2. Upload updated Resume & Complete the Screening Form 3. Increase your chances to get shortlisted & meet the client for the Interview! About Our Client: Theyre passionate about helping Aussies get more from their money. But their mission extends to providing a seamless, ongoing experience that is not only quick and fuss-free, but non-intrusive. It is one of Australia's largest comparison businesses, serving over 1,000,000 Australian families every year across Health Insurance, Life Insurance, Energy & Gas, Home Loans, Hearing Aids, and Child Care. About Uplers: Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career. (Note: There are many more opportunities apart from this on the portal.) So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

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