Head of Influencer Marketing

Job Title: Influencer Marketing Lead Location: Gurgaon CTC: ₹50 LPA Experience: 10–15 Years Industry: Consumer Tech / Internet / Digital-first Brands About the Role: We are looking for a dynamic and well-networked Influencer Marketing Lead to spearhead our influencer engagement, celebrity partnerships, and on-ground event marketing initiatives. The ideal candidate will bring a blend of strategic thinking and hands-on execution, with a proven track record in event activations, influencer ecosystems, and celebrity-led campaigns. Prior experience in a consumer tech or high-growth digital brand environment is highly desirable. Key Responsibilities: Influencer Strategy & Campaigns: Develop and execute large-scale influencer marketing campaigns across YouTube, Instagram, and emerging platforms. Build long-term relationships with key macro and micro influencers across lifestyle, tech, and youth segments. Negotiate partnerships, manage contracts, and oversee campaign execution. Celebrity Marketing: Identify and onboard relevant celebrities and public figures for endorsements, product launches, and events. Manage celebrity contracts, coordination, and appearances to ensure brand alignment and ROI. Event Management & Activations: Plan and execute brand-owned and partnered events (product launches, fan meetups, campus events, etc.). Collaborate with agencies and internal teams to deliver high-impact brand experiences. Cross-functional Collaboration: Work closely with digital marketing, PR, creative, and product teams to ensure cohesive brand messaging. Coordinate with legal and finance teams for contracts and budget approvals. Performance & Analytics: Track KPIs, campaign reach, engagement, and ROI across all influencer and event-driven initiatives. Optimize future strategies based on data insights and market trends. Qualifications: 10–15 years of relevant experience in influencer marketing, celebrity management, and event planning. Strong network across talent agencies, celebrities, and influencer communities. Proven ability to manage high-stakes activations and celebrity endorsements. Excellent negotiation, project management, and communication skills. Background in consumer tech, D2C, or lifestyle brands is a strong plus. Interested candidates can call Sonia Malhotra at 9999001893 or email their resumes to sonia.malhotra@unisoninternational.net . Show more Show less