Head of Growth

Head of Growth

Head of Growth

Key Responsibilities:

• Performance Marketing:

• Own paid marketing across channels (Meta, Google, YouTube, Affiliate, etc.) with a clear focus on CAC, ROAS, and LTV.

• Retention & CRM:

• Scale repeat revenue through email, SMS, WhatsApp, loyalty programs, and personalized journeys.

• Website Conversion & Optimization:

• Own website performance metrics – optimize UI/UX, A/B testing, and funnel conversion.

• Growth Analytics:

• Build a strong data layer and dashboards to measure campaign efficiency, customer cohorts, and channel performance.

• Growth Experiments:

• Design and execute high-impact growth experiments across product bundles, landing pages, influencers, partnerships, and geo expansion.

• Cross-functional Collaboration:

• Work closely with content, brand marketing, tech, and product teams to ensure seamless campaign execution and alignment.

• Team Leadership:

• Build and lead a high-performing team across growth, digital, and retention.

Requirements:

• 8–12 years of relevant experience in growth, performance marketing, or digital marketing, ideally in a D2C beauty/skincare/FMCG brand.
• Deep understanding of acquisition and retention funnels with hands-on performance marketing experience.
• Proven track record of delivering aggressive growth targets in a fast-paced, data-driven environment.
• Strong analytical skills and experience with tools like GA, Shopify, WebEngage/CleverTap, and Excel.
• Creative and execution-focused, with an entrepreneurial mindset.

Good to Have:

• Prior experience scaling a digital-first beauty or wellness brand
• Exposure to influencer-led or content-driven growth
• Experience with omnichannel / offline-to-online integration