Head of Google for Startups

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google for Startups works to level the playing field for startup founders and communities to succeed. We do this by bringing the best of Google’s products, connections, and best practices to startups at our global network of partners, at our Google for Startups Campus spaces and online. Paired with a deep commitment to create diverse startup communities, many of our offerings are designed specifically to provide founders with access to resources and opportunities

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Define Google's comprehensive value proposition for startups and VCs, spanning products and programs including AI/Cloud.
  
• Lead co-marketing campaigns with ecosystem partners. Create/distribute high-impact content (reports, blogs, case studies) to establish Google as a thought leader.
• Plan/execute signature Google events, ensuring strong industry presence. Develop targeted digital/social campaigns for enhanced community engagement.
• Drive awareness for Google for Startups programs and product adoption. Track brand sentiment, engagement and business impact, and report on KPIs regularly.
• Analyze competitors, highlighting Google's unique strengths, deepen relationships with VCs, government, and influential founders, managing detractors. Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives and key results, and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.