Head of Ecommerce - D2C

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Role Summary:

D2C Head – Own Website Sales

The ideal candidate will combine strong business acumen, hands-on execution ability, and leadership experience in scaling D2C businesses.

Key Responsibilities:

1. Revenue & P&L Ownership

• Own complete P&L for the brand’s D2C website business
• Drive topline growth while maintaining healthy contribution margins
• Forecast revenue, manage budgets, and optimize ROI across marketing spends

2. Website Sales & Growth Strategy

• Define and execute the overall D2C growth strategy for own website sales
• Scale traffic through performance marketing (Google, Meta, affiliates), SEO, and partnerships
• Identify new growth levers including loyalty programs, subscriptions, and personalization

3. Conversion Rate Optimization (CRO) & User Experience

• Optimize the customer journey across homepage, PLP, PDP, checkout, and post-purchase flows
• Improve key metrics such as conversion rate, AOV, repeat purchase rate, and CAC
• Lead A/B testing initiatives and data-driven UX improvements

4. Marketing, CRM & Retention

• Drive customer acquisition and lifecycle marketing across email, SMS, WhatsApp, and push notifications
• Build retention, loyalty, and reactivation programs to improve LTV
• Work closely with brand and content teams to ensure consistent messaging

5. Technology & Platform Management

• Oversee website platform (Shopify/Magento or equivalent), integrations, and performance
• Collaborate with tech and product teams to ensure site stability, speed, and scalability
• Implement analytics tools, dashboards, and reporting frameworks

6. Team Leadership & Cross-Functional Collaboration

• Build, manage, and mentor a high-performing D2C and e-commerce team
• Work closely with performance marketing, supply chain, finance, and customer experience teams
• Coordinate with logistics and operations to ensure seamless order fulfillment

7. Data, Analytics & Reporting

• Track and analyze daily, weekly, and monthly performance metrics
• Generate actionable insights from customer and sales data
• Present business performance and growth plans to senior leadership

Key Skills & Qualifications:

• 8+ years of experience in D2C, E-commerce, or Digital Sales
• Proven track record of scaling own website sales for consumer brands
• Strong understanding of performance marketing, CRO, CRM, and analytics
• Hands-on experience with Shopify/Magento and digital marketing tools
• Strong leadership, stakeholder management, and communication skills
• Data-driven mindset with the ability to translate insights into action

Preferred Background:

• Experience in fashion, beauty, lifestyle, FMCG, or consumer internet brands
• Experience managing high-growth D2C businesses or start-up environments
• Exposure to omnichannel or marketplace + D2C models