Head of Digital Marketing

Job Description

Job Title: Head of Digital Marketing Location: Kochi Job Type: Full-Time Experience: 8–12 years in digital marketing or related field Job Summary: We are looking for an experienced and strategic Head of Digital Marketing to lead our digital growth initiatives. This role will be responsible for planning, executing, and optimizing all digital marketing channels to drive brand awareness, lead generation, customer engagement, and revenue growth. Key Responsibilities: Develop and implement a comprehensive digital marketing strategy aligned with overall business goals. Lead a team of digital marketers, content creators, SEO/SEM specialists, and social media professionals. Oversee performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) and optimize ROI. Drive organic growth through SEO, content strategy, and technical optimization. Manage email marketing, CRM, marketing automation, and retargeting efforts. Analyze key metrics (traffic, engagement, conversions, CAC, CLTV) and generate actionable insights. Own the digital marketing budget and ensure cost-effective execution of campaigns. Collaborate with product, sales, and creative teams to ensure messaging consistency. Evaluate and implement new tools, technologies, and trends in the digital space. Maintain strong vendor and agency relationships to scale campaigns and partnerships. Qualifications: Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or related field. Proven track record in managing large-scale digital marketing strategies and teams. Strong knowledge of all digital marketing channels and performance metrics. Expertise in tools like Google Analytics, SEMrush/Ahrefs, Meta Business Suite, HubSpot/Marketo, etc. Hands-on experience with paid digital campaigns (PPC, display, social ads). Strong analytical skills and data-driven decision-making. Excellent communication, leadership, and project management abilities. Job Types: Full-time, Permanent Pay: ₹50,000.00 - ₹60,000.00 per month Work Location: In person Application Deadline: 12/06/2025 Expected Start Date: 06/06/2025