Head of Digital Marketing

Department:- Digital Marketing

Reports to:- Management

Location: Gurgaon

Core Responsibilities

The incumbent will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

Develop marketing strategies that align with the organization's business goals.

Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.

Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs).

Conduct market research and analyze trends to identify new opportunities and improve campaign performance.

Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.

Stay up to date with emerging digital marketing trends and technologies.

Plan, manage, and optimize multi-channel digital campaigns including SEO, SEM, PPC, social media, email marketing, content marketing, and display advertising.

Oversee real estate listings’ digital promotions to attract buyers, sellers, and renters.

Identify and manage relationships with digital vendors, advertising platforms, and marketing technology providers.

Eligibility Criteria

Master's degree in marketing, communications, or related field.

Experience in strategic planning, budget management, and stakeholder engagement is necessary for senior leadership positions.

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Core Competencies

Expertise in SEO, SEM, PPC, social media marketing, content strategy, and CRM.

Excellent leadership and team management skills.

Data-driven mindset with strong analytical abilities.

Exceptional communication and interpersonal skills.

Ability to work in a fast-paced, dynamic environment.

Note

This job description is a general outline and may vary based on the company’s specific needs and requirements.

How to apply

Kindly share your updated CV at