Head of Demand Generation

Job Description

Strategy : create and execute multi-channel demand generation strategies that are aligned to persona s / audiences and our sales objectives to support pipeline and revenue goals Campaign Management : help construct and bring to the life marketing program and successfully create and roll-out out a highly targeted and broad demand generation program that engages and advances interest across the prospect and customer lifecycle Messaging : be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity. CRO : own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimize the online and offline programs to ensure CAC is in line with ROI goals. Stakeholder Management ; collaborate with a variety of stakeholders - C-level, sales, marketing, product, and product marketing. Continuous Improvement : always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals. Analysis : Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making. Lead Management : understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and know marketing automation platforms (Eloqua, Marketo, Pardot, Ahref) and CRM systems (Hubspot) Requirements 3-6 years of experience in Demand Generation, preferably in the North American market Unique thinker and collaborator who can engage others Consumer-driven mindset: you strive to see everything through the lens of our target consumers to inform strategy Sales-driven mindset: you strive to see everything through the lens of our sales team supporting them by driving marketing qualified leads Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude.